Nutrition Facts Labeling Enhancements (design)

Nutrition Facts Labeling Enhancements (design)

by | Jul 3, 2015

I have been very interested in label. One exploration was a series of small additions to the standard Nutrition Facts label that could make it function better for consumers. These include: “Serving size” is bolded. Calorie percentages are shown visually at...
Genetic Origin Labeling System (design)

Genetic Origin Labeling System (design)

by | Jul 3, 2015

This is a labeling system for consumer products that identifies which of the five major genetic origin types most appropriate for a particular product. In the future, it is likely that products will be tailored for people by their genetic type and they will need to be...
Brand Futures Scenarios white paper (writing)

Brand Futures Scenarios white paper (writing)

by | Jul 3, 2015

I lead the initiative, with Davis Masten, within the AIGA Brand Design community to apply Scenario Planning techniques to the area of branding. In particular, we have published a Brand Futures White Paper (PDF) that summarizes our findings so far. This material is...
Experience Design 1.1 book (design, writing, and production)

Experience Design 1.1 book (design, writing, and production)

by | Jul 3, 2015

Experience Design 1.1 (2009) By Nathan Shedroff ISBN: 9780982233900 6″x9″ 308 pages, 4-color Experience Design 1.1 is the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and adds...