Interview: Brenda Laurel

Interview: Brenda Laurel

Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
Interview with Christopher Ireland

Interview with Christopher Ireland

Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren’t necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background.  I have an MBA and...
Interview with Steve Diller

Interview with Steve Diller

Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...
IcellatorX Interface

IcellatorX Interface

This was my first medical device and it’s a fascinating piece of machinery. The IcellatorX is a next-generation device that works with adipose fat to isolate stem cells for medical use. These devices are mostly self-running once set-up so they need to be easily...
Everything Grows From SEED

Everything Grows From SEED

For the past 6 months, I’ve been working on a fascinating and exciting new project. I’ve dipped more than my toes into the digital currency world, I’ve dived in and started swimming around. We just launched a digital currency initiative called SEED...
IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire...