This is a series of posts from a book I’m in the process of writing. I’ll be posting more as various chapters are developing, not in any particular order. Please. Let me be clear right from the start. I don’t dislike or distrust numbers. I find them elegant and useful...
Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire...
I don’t post on Medium very often (or here, for that matter), but when I have something to say… https://medium.com/@nathanshedroff/its-the-relationship-stupid-a1863a70f6d6#.7mre9fq4u
This book has been five years in the making, rewritten (from scratch) four times, and has finally shipped! My co-authors, Steve Diller and Sean Sauber, have worked tirelessly on it with me and it’s time to share it with the world. Douglas Rushkoff was kind...
I designed this publication around Richard Saul Wurman’s writings. It’s got some of mine and Richard’s favorite examples of his work (as well as others). It was one of my highlights from working with him at TheUnderstandingBusiness. 1989 It’s...
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