by admin | Sep 5, 2023
Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren’t necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background. I have an MBA and...
by admin | Sep 5, 2023
Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...
by admin | Sep 5, 2023
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it’s taught or how it’s practiced? Jon Pittman/ I built our process [at Autodesk]...
by admin | Sep 5, 2023
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
by admin | Aug 29, 2021
I’ve started recording more succinct version of the lectures from my teaching at CCA. These cover a variety of subjects, including Design Thinking, Color, Type, Information Design, and in the future will include all of my presentations, including videos...
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