An Archetypal Story

An Archetypal Story

The following is an excerpt from the book, A Whole New Strategy. Rick is a middle manager in his finance company. He’s in his late 40s and has two kids in elementary school. He’s worked his entire life, and he and his wife bring in a decent living. They’re comfortable...
Everything Grows From SEED

Everything Grows From SEED

For the past 6 months, I’ve been working on a fascinating and exciting new project. I’ve dipped more than my toes into the digital currency world, I’ve dived in and started swimming around. We just launched a digital currency initiative called SEED...
Miscellaneous Identities (school years)

Miscellaneous Identities (school years)

Altos Art (1980) vivid Media Series (1985) Clinton Auto Leasing (1988) Eric Glader (1984)   LA Zoo (1986)     Syndecrete (1985) Skandinavisk (1986) Angst Inc (1986) Sendmail (a997)
DriveNeutral (naming and decal designs)

DriveNeutral (naming and decal designs)

In 2007, some colleagues from Presidio Graduate School started a company to offset carbon emissions of cars. They asked me for help and I named the company and designed the first decals. We did a luggage tag for offsetting air travel as well:
Azure Wellness System (design, production, and strategy)

Azure Wellness System (design, production, and strategy)

I was the creative director for this nutriceutical company. I wasresponsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. 2000-2004 This nutritional...
KROQ Online Interface Prototype (design and production)

KROQ Online Interface Prototype (design and production)

The problem to be solved here was to create a unique identity and organize the programming of online components for radio and television stations entering into online interactive media. While this particular radio station was chosen as a test case, the elements and...