by admin | Oct 11, 2023
Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
by admin | Oct 2, 2023
I’m going to try not to be too dismissive of the state of current or traditional business strategy or its process and tools but strategy has clearly not kept pace with advance- ments in other business domains and functions. I know this sounds alarmist but the current...
by admin | Sep 5, 2023
Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren’t necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background. I have an MBA and...
by admin | Sep 5, 2023
Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...
by admin | Sep 5, 2023
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it’s taught or how it’s practiced? Jon Pittman/ I built our process [at Autodesk]...
by admin | Sep 5, 2023
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
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