by admin | Sep 5, 2023
Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren’t necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background. I have an MBA and...
by admin | Sep 5, 2023
Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...
by admin | Sep 5, 2023
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it’s taught or how it’s practiced? Jon Pittman/ I built our process [at Autodesk]...
by admin | Sep 5, 2023
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
by admin | Aug 29, 2021
My article and podcast conversation with Susan and Guthrie from Team W is now live. We talked design, economics, and how designers can be more business-aware in order to be more effective designers....
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