My permanent coordinates: San Francisco, CA LinkedIn Twitter <my first name> @ <my first name> .com
My current coordinates: Back home in SF

Upcoming Speaking & Travel:
August: Portland, OR
September 6-7: Washington DC

Autodesk Cage Match

This was the first Cage Match Autodesk hosted (in Las Vegas at their annual conference) in 2011. It was an evolution for the “Design Fight Club” bouts they hosted at their IDEAS Summits. It was a hoot. I squared-off against Adam Richardson, debating whether incremental or radical innovation was... read more

eShop Tower Records online store

Another now failed and abandoned online platform, eShop was a separate online service that was to feature many traditional retailers. This screen was the very start of the Tower Records online store, facing a virtual mall, we were developing before the project was cancelled in... read more

FOX Video online service

As part of our engagement with FOX Online and Delphi Internet Services (which was renamed Real Internet shortly after), w developed this store interface for FOX Video to sell videotapes and merchandise and be a hub for news and events regarding FOX film properties. The interface was developed to perform under low bandwidth conditions and within a restrained color palette (normal at the time). 1994 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production Sam McMillan: Project Management... read more

Encyclopedia Brittanica website

In 1997, Encyclopedia Brittanica hired vivid to investigate how their powerful assets could be leveraged into a Web property. I worked with a small team at vivid, as well as a few EB employees, to develop a flexible Web interface that enabled searching and browsing in complex ways. These comps are from one of the prototypes we developed.    ... read more

AIGA Revival: Annual Conference

I’m really excited to get back to New Orleans, finally (after almost 13 years!) and the AIGA annual conference is as good a reason as ever. This year, I’ve been fortunate enough to program and moderate the GAIN track at the conference on business issues. I get to reprise a couple of the themes from last October’s GAIN conference in New York and include at least one speaker who couldn’t make it. In addition, we’re exploring some new themes that relate to the redesign of business and how designers can play a more strategic and active role in business. At the very least, it will be an opportunity to catch-up with smart, fun people, eat some great food, and be outside, at night, when it’s warm! Come join... read more

Entering the 21st Century

After nearly a year of redesigning my website (and 15 with the last flat HTML design), the redesign launches today. I know, it’s pretty standard WP fare but I had a LOT of content to move over and, with over 30 year of projects (25 professional), I still have a bunch of interlinking and categorizing to do. So, my apologies if you find some something not quite... read more

Interactive Conversation presentation

This was a self-running interactive conversation about Interaction and Interface Design. It was given at the Intermedia conversation in 1995 as an interactive experience for the audience. It was self-running with a human attendant so that audience members could yell out their choices at any time to change the conversation or topic track. No instructions were given to the audience to test their reaction and initiative, but they were quick to figure out their options and the interface to the presentation and “drove” the experience as they would if they were using the product alone. The authors were present under the screen playing cards and drinking beer to represent how detached developers were once their interactive products were in the hands of audience members (consumers). They had no contact with the audience until the question and answer period after the presentation. The presentation is now distributed in its self-running form and still performs its purpose outside the large audience presentation context. It is meant to be a thought-provoking exploration of many issues regarding interactivity. 1995 Peter Spreenberg (IDEO) and Nathan Shedroff   In place of a transcript, this is the conversation, via email, that started it all: This is so eerie. I have been kindof sick since Monday and I couldn’t sleep well Monday evening and all night I keep dreaming of this great presentation you and I gave at Intermedia where our whole talked was combined into a non-linear discussion. You and I picked up on each other’s “hot words” and continued on in this seemless, but slightly non-sequitor, discussion of navigation issues and organizing info. That is... read more

TED6 presentation

This presentation was given at the TED6 conference in Monterey. It didn’t go over very well… I got some absolutely, uncalled for, violent attacks and some really enthusiastic, congratulations. It wasn’t hard to figure out who was threatened and who was excited. The metaphor of a strip-tease was just too much for most people to handle. It’s unfortunate because it’s a great analogy. Understanding and information function in layers all around us and to get to meaning (to understand), we must learn to peel away the data and the lower levels at each turn. You can’t ever get to the point of generating Wisdom without being ready to deal without yourself on an intimate level (hence the near nudity). Oh, well. Perhaps, the virus has stuck anyway. I have already had some great conversations as a result of the presentation, and it should, at least, be memorable. Here are the notes without many visuals (not quite a transcript). You can be your own judge. Introduction Warning: I am here to infect you. Questions at end or in group Q&A session. There is a lot to say, so I’m going to speak fast. Pay attention, take notes if you have to, and let’s go. Data Clothes: White clean-room suit with Information Laboratories logo or Information Hazard logo on back. Issues: Data is not information.We have been living in the Data Age and the Information Age is only now beginning.In order to progress we must recognize the difference and how to employ the proper techniques to change things. Otherwise, we will stagnate at this level. Factoids are worthless (and CNN is... read more

Herman Miller Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. 2001 Participants: Nathan Shedroff: Creative Direction, Design, Production The new instructions use simple shading and consistent views to step people through the instructions in one sheet for each product (2 sides in the case of one product). The instructions include a lot of new information, such as assembly time and cleaning instructions. The new files are PDFs that are posted on the website as well as coming in the boxes with the furniture. The instructions before:   A PDF of the final... read more

Bridging the Innovation Culture Divide

My presentation at the Enterprise UX conference has finally been posted. This was an exceptional conference that focused on more than the standard UX topics. The video from my presentation, my slides, a sketch of my presentation, and the panel discussion have all been... read more
 

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