I believe that the world can be
You probably believe that, too.
And, we can do this together.
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.…………………………………………………………………..
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Strategy Tools
Leadership Tools
Systems Tools
Recent Articles…
Interview with Carl Bass
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
Lectures on YouTube
I've started recording more succinct version of the lectures from my teaching at CCA. These cover a variety of subjects, including Design Thinking, Color, Type, Information Design, and in the future will include all of my presentations, including videos describing the...
Interview with Susan and Guthrie at Team W
My article and podcast conversation with Susan and Guthrie from Team W is now live. We talked design, economics, and how designers can be more business-aware in order to be more effective designers....
Strategy is in Crisis (presentation)
I was kindly invited by Danil Kislinsky to present to his impressive Go Global community about why business strategy needs to be completely rethought. This is the current focus on my professional work.
Math is a Virus (Quantified Intro)
This is a series of posts from a book I’m in the process of writing. I’ll be posting more as various chapters are developing, not in any particular order. Please. Let me be clear right from the start. I don’t dislike or distrust numbers. I find them elegant and useful...
A New Nutrition Facts Label
During much of 2017, I worked with Treasure8 in San Francisco on a new kind of Nutrition Facts label that would be easier to read for both people and machines. The purpose was to present clearer hierarchies of information, in context, and make it easier for people to...
Should Corporations Go To Jail?
Whenever the subject of whether or not corporations are people comes-up in conversation, the most likely answer is “No! Are you kidding?” The conversation inevitably winds around to why corporations have rights that US citizens do not (they do, by the way) and if...
It’s Not Silicon Valley Anymore
One of the things I’m most thankful to my parents for* is growing-up in Silicon Valley. To me, that means “a place where starting your own business wasn’t mythology, it was what the neighbors did.” When I started my first company with friends, back in 1989, in my last...
All Your Customers Are Belong To Us
The greatest threat to business, is business, itself — specifically a handful of companies that can control access to nearly all customers. In most of the pre-Web days (B.W.), some companies controlled their own business and brands — certainly in the B2B space and the...
The Coming Extinction-Level Event for Brands
Here’s my dire warning from the edge of the future. In the 1990s, the World Wide Web began to free companies, allowing them to build direct relationships with their customers. Before this, retail stores and other outlets controlled access to most customers. Only...