I believe that the world can be
You probably believe that, too.
And, we can do this together.
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.…………………………………………………………………..
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Recent Articles…
Experience Design 1.2
Experience Design 1.2 (2023) By Nathan Shedroff ISBN: 9780982233900 6"x9" 308 pages, 4-color It is time to update my original book, Experience Design 1, again. I updated the content, format, and examples in 2009, in Experience Design 1.1, but I felt it important to...
Skills for the (Near and Far) Future
While the air in the room is mostly being eaten-up by comments, declarations, and discussion of AI, this is merely the latest in a long line of machine and digital automation (and, therefore, transformation) of work (and play!). For so long, people with their eyes...
The Mall Intercept
The following is an excerpt from the book, A Whole New Strategy. The Mall Intercept The behavior of many leaders and managers in companies makes me wonder just how comfortable they are with people (instead of tools and reports). Often, when managers and leaders...
Interview with Dave Roselle
Nathan/ Should every organization be thinking about—and acting on—strategic foresight? David/ Companies need to reach a certain level of maturity to take advantage of foresight. Not every organization is ready to do it or use it. And, there’s a spectrum. All...
Interview with Radha Mistry
Nathan/ How do you describe the value of strategic foresight to leaders and when they should and shouldn't employ it? Radha/ Imagine having a set of tools, frameworks, and methodologies that can put you in a place where you have some agency and ownership over the...
Interview with Ephi Banaynal dela Cruz
Nathan/ You have been focused on ecological and social impact for most of your career, leading companies at a strategic level. What have you learned about communicating these concerns at that level? Ephi/ Ecological and social impacts must be considered at the...
Interview with Minnie Bredouw
Nathan/ Your work is so much greater than just impact but your experience and journey have so clarified and informed impact for me, I’d like to ask you what counts as impact? Minnie/ There are so many ways to define and measure impact, from the social context to so...
Interview with Sara Beckman
Nathan/ Twenty-five and more years ago, in order to start a company or even a major new initiative in an existing one, you needed an 80-page business plan. That was the expectation. Not even 10 years later, it was down to a 14-slide deck, at least if you're in the...
The First Golden Age of AI is Over
The First Golden Age of AI is Over This was a speech I gave online to a group of businesspeople in Ukraine in September of 2023. Now, in January 2024, I feel it's come true. First of all, lets call this technology what it is: machine learning. The move to rebrand...
The Triple Diamond
In my interview with Jorge Arango (just posted this weekend), among other topics, I described the missing third diamond from the Design Council's Double Diamond model. The third, missing, diamond is that of strategy, where project criteria, metrics, and expectations...