Experience Design 1.2 (2023)
By Nathan Shedroff

ISBN: 9780982233900

6″x9″ 308 pages, 4-color

It is time to update my original book, Experience Design 1, again. I updated the content, format, and examples in 2009, in Experience Design 1.1, but I felt it important to make it available via Amazon and Kindle (which it never was). You can find it alongside all of my other books. Experience Design 1.1 was the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and adds may new online and offline examples. Read about Experience Design 1… It’s available for purchase as either a PDF or printed book.

Also, explore the companion design cards that accompany the book and turn its text into a design tool.

Sample Spreads…



Praise for the book:

An insightful road guide to the “Experience Economy.” Nathan connects the dots and helps us understand the importance of “experience design”. An invaluable resource and a must to experience.

Clement Mok, Chief Creative Officer, Sapient.

Only in recent years has ‘experience design’ emerged as a community of practice driven by digital and related design professionals who believe that deeply understanding people is the key to great design in any medium. Appropriately, as the first book dedicated to this subject, Nathan takes us on a lush and holistic journey through experiences of every nature insightfully describing why each one is compelling. Large or small, digital, physical or natural, Nathan reminds us that experience is the personal connection with the moment and to realize that every aspect of living is an experience, whether we are the creators or simply chance participants.

Terry Swack, Experience Design Strategist

Once communication design encompassed form and content. And now communication occurs when form and content are engaged in a context that carries a message over time. What does this mean? Nathan Shedroff defines experience design with a keen observational sensitivity that reveals the nature of this emerging discipline through everyday and unexpected examples. This book, for many, will offer the Aha! in their understanding of experience design in all its dimensions and will continue to be part of that most important of experiences for the reader, the memory of discovery.

Richard Grefé, executive director, AIGA

Buying Options:

Buy the Paperback: US$30 (plus tax, shipping, & handling)

Buy the Paperback International Delivery: US$35 (plus tax, shipping, & handling)

PDF: US$20 (100 MB)

Note: these purchases are handled by a human and may take 24 hours for a download code to be emailed to you.
Special Offer! Buy 25 books and Nathan will speak to your company about designing better experiences.

Table of Contents:

Topic Offline Examples Online Examples
Experience Design
Experiences Institut du Monde Arabe The Dialectizer
Experience Taxonomy Amusement Parks VirtualTourist.com
Product Taxonomy ATMs (Automated Teller Machines) Black Berry
100 Years birth and death chemistry.com
Takeaways Fireflies Collapse
Information Design
Data Stock Ticker J-Track
Information Traffic Signs Google Language Tools
Knowledge Cooking Class langwidget
Wisdom Burmese Tea Party I Want you to Want Me
Cognitive Models Powers of Ten (video)
Powers of Ten (book)
Powers of Ten
Powers of Ten
Presentation Periodic Tables: 1 2 3 4 5 Atlases of Cyberspace (site)
Atlases of Cyberspace (book)
Multiplicity Vietnam Veterens Memorial Design Within Reach
Subjectivity Colors Magazine Salon
Navigation Le Louvre Craigslist
Visualization NASDAQ MarketSite Smart Money’s Map of the Market
Consistency Webby Awards Apple Inc.
Metaphors Apple Macintosh Desktop MagicCap
Interface Design
Usability a match The Hunger Site
User Behavior Emeril’s Delmonico Osmose
Meaning Concorde nike.com
Awareness Bang & Olufsen Amazon
Interaction Design
Technology “O” Google Maps
Interactivity Barney Actimates Earthcam
Participants Museum of Me WIkipedia
Feedback Wooden Mirror Eliza
Control The Bush Soul #3 Simpsonizeme.com
Creativity Terra Mia HaringKids.com
Productivity 1040EZ Mint
Communications Conversations Blogger
Adaptivity Arun’s My Google
Community Meet-up Purple Moon
Identity Nokia 3210 Twitter
Participation Burning Man Virgin America
Storytelling Digital Story Bee The Fray
Narrative Structure Holocaust Museum Comic Chat
Non-linear Navigation Space Carnival IKEA/Stockholm
Improvisation Bay Area Theatersports
Improv Resources
Second Life
Point of View Griffen & Sabine BeNowHere
Narrative Extension Star Trek Experience Slash and Fan Fiction, more fan fiction
The Senses
Smell Odor-rama Digiscents
Taste IDEO Chocolates Zagat
Touch IDEO Kiss Wii
Sound Audium GarageBand
Sight SONY NightShot Earthbrowser
Sensorial Design
Visual Design Mystere jonathanyeun.com
Immersion Holodeck Japonais Placeholder
Time and Motion De la Guarda Dancing in the Streets
Symbolism The Lion King bankamerica.com