Purple Moon (strategy)

Purple Moon (strategy)

I consulted with Purple Moon on various aspects of the interface of their CD-ROM products and website. This interface work has centered around the integration of several features in a non-traditional way that supports their goals, user cognitive model, and design...
Nike (strategy and some design)

Nike (strategy and some design)

In 1997, NIKE decided to build a true, permanent presence on the Internet that served their customers and enhanced their brand. Before this, they only dabbled in Internet technology without any clear focus of how it evolved their brand or what goals they might...
Nike Tiger Woods/US Open Event Website (design)

Nike Tiger Woods/US Open Event Website (design)

I led a team that produced an 8-day site for NIKE during the US Open golf tournament that featured and chronicled Tiger Woods for the 1997 US Open. During the tournament, the site allowed kids around the world to send messages to Tiger which were portrayed on the site...

Nike Final Four Event Website (creative direction)

The second site we produced was a live event for the 1997 College Basketball Final Four championships in Indianapoils and Cincinnati. There were two teams, one in each city, who took photos, wrote text and prodcued the materials for their events. These materials were...
Nike Spring Training Event Website (creative direction)

Nike Spring Training Event Website (creative direction)

Once vivid became NIKE’s “web architect of record,” we created a series of special sites for them. The first site we helped produce was a quick documentary for the 1997 Baseball Spring Training in Tampa, FL. was an authentic site about the excitement...