The First Golden Age of AI is Over This was a speech I gave online to a group of businesspeople in Ukraine in September of 2023. Now, in January 2024, I feel it’s come true. First of all, lets call this technology what it is: machine learning. The move to...
In my interview with Jorge Arango (just posted this weekend), among other topics, I described the missing third diamond from the Design Council’s Double Diamond model. The third, missing, diamond is that of strategy, where project criteria, metrics, and...
Design is the Solution, Second Edition (2023) By Nathan Shedroff 6″x9″ 304 pages, 4-color This is an updated edition to my book Design is the Solution, in turn, an update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This...
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it’s taught or how it’s practiced? Jon Pittman/ I built our process [at Autodesk]...
During much of 2017, I worked with Treasure8 in San Francisco on a new kind of Nutrition Facts label that would be easier to read for both people and machines. The purpose was to present clearer hierarchies of information, in context, and make it easier for people to...
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