Genetic Origin Labeling System (design)

Genetic Origin Labeling System (design)

This is a labeling system for consumer products that identifies which of the five major genetic origin types most appropriate for a particular product. In the future, it is likely that products will be tailored for people by their genetic type and they will need to be...
Brand Futures Scenarios white paper (writing)

Brand Futures Scenarios white paper (writing)

I lead the initiative, with Davis Masten, within the AIGA Brand Design community to apply Scenario Planning techniques to the area of branding. In particular, we have published a Brand Futures White Paper (PDF) that summarizes our findings so far. This material is...
Experience Design 1.1 book (design, writing, and production)

Experience Design 1.1 book (design, writing, and production)

Experience Design 1.1 (2009) By Nathan Shedroff ISBN: 9780982233900 6″x9″ 308 pages, 4-color Experience Design 1.1 is the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and adds...
Experience Design 1 Cards (writing, design, and production)

Experience Design 1 Cards (writing, design, and production)

Experience Design 1 Cards are a tool for designers to use during their brainstorming and idea generation. These cards correspond to the topics in Experience Design 1 and Experience Design 1.1 challenge designers and developers to think further and conceptualize around...
Azure Wellness System (design, production, and strategy)

Azure Wellness System (design, production, and strategy)

I was the creative director for this nutriceutical company. I wasresponsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. 2000-2004 This nutritional...
Multimedia Demystified/Demystifying Multimedia (design, writing)

Multimedia Demystified/Demystifying Multimedia (design, writing)

ISBN: 0-679-75603-5 Demystifying Multimedia was commissioned by Apple Computer to become the source for information about the process of creating multimedia products. We concentrated on describing the process and roles involved with any interactive experience and left...