Introduction: A Whole New Strategy

Introduction: A Whole New Strategy

I’m going to try not to be too dismissive of the state of current or traditional business strategy or its process and tools but strategy has clearly not kept pace with advance- ments in other business domains and functions. I know this sounds alarmist but the current...
Math is a Virus (Quantified Intro)

Math is a Virus (Quantified Intro)

This is a series of posts from a book I’m in the process of writing. I’ll be posting more as various chapters are developing, not in any particular order. Please. Let me be clear right from the start. I don’t dislike or distrust numbers. I find them elegant and useful...
IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire...
It’s the Relationship, Stupid!

It’s the Relationship, Stupid!

I don’t post on Medium very often (or here, for that matter), but when I have something to say… https://medium.com/@nathanshedroff/its-the-relationship-stupid-a1863a70f6d6#.7mre9fq4u
Blind Spot the Trailer

Blind Spot the Trailer

JJ Hadley made an excellent trailer to talk about why our new book is so important to business: www.vimeo.com/192042612
Blind Spot finally published

Blind Spot finally published

This book has been five years in the making, rewritten (from scratch) four times, and has finally shipped! My co-authors, Steve Diller and Sean Sauber, have worked tirelessly on it with me and it’s time to share it with the world. Douglas Rushkoff was kind...