The Coming Extinction-Level Event for Brands

The Coming Extinction-Level Event for Brands

by | Sep 21, 2019

Here’s my dire warning from the edge of the future. In the 1990s, the World Wide Web began to free companies, allowing them to build direct relationships with their customers. Before this, retail stores and other outlets controlled access to most customers. Only...
Financial Value isn’t the Most Important Value in Business

Financial Value isn’t the Most Important Value in Business

by | Aug 26, 2019

There is more to business and the world than merely function and price. Contrary to most of how traditional business understands value, there are more kinds than merely financial value. The myopia of only recognizing financial value leads many companies astray when...
Every Company Should Have a Social Mission

Every Company Should Have a Social Mission

by | Aug 26, 2019

There should be fewer differences between for-profits and non-profits than you think. One of the deepest lies about business in the USA has been perpetrated for at least70 years: “the business of business is business.”The idea is that businesses are for making...