vivid consulted with Swissbank’s investment division, SBC Warburg to develop the strategy for a worldwide Internet presence that served both the domestic banks’ consumer customers, their worldwide wholesale and investment customers, as well as the needs of their exclusive, private customers. While meeting with several Swissbank personnel, we developed and designed a template-based solution that allowed for a large amount of information to be available on their homepage, including the various brands within their bank, in a clear way. This strategy also included the need to brand various domains for use within the bank and the need to address multilingual markets in a sophisticated, semi-automated way.
Nathan Shedroff: Information, Interaction, and Visual Design and Strategy
Marsha Plat: Information and Visual Design and Strategy