In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of ingredients with real time price and nutrition information. The solution was prototyped in a limited, closed-run, but Kellogg’s never let it loose in public.

The code name for the project was “Jamaica” (for Ja-maka your own cereal).

Sadly, I can’t find any of the screens from inside the customization and commerce engines. All I have are the following alternate homepages. From the first comps:

collage3 collageB2 collage

And the second round:

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