Peachpit/New Riders gave me an awesome opportunity in 2000 to write and design the first book to discuss experience design. In became a manifesto of sorts…
Experience Design (2001)
By Nathan Shedroff (writing, design, and production)
ISBN: 9780735710788
10″x8″ 308 pages, 4-color
Experience Design 1 is a book about today’s intersection of disciplines, such as: interaction design, information design, visual design, and more related methodologies are just parts of the whole.
Practiced by many people around the world, experience design is as much an approach and ethic, as it is a field of work. Experience Design is not only a way of designing online experience (such as websites), as but more importantly, it is a way of approaching all design, including products, services, environments, and events.
Read cover to cover, Experience Design 1 is a kind of text book containing theory as well as examples. Opened to a page at random, it’s a source of inspiration that can be used to challenge your thinking when working on a creative project.
The latest version of this book is Experience Design 1.1 and is now in print, available for purchase as either a PDF or printed book.
Sample Pages…
Praise for the book:
An insightful road guide to the “Experience Economy.” Nathan connects the dots and helps us understand the importance of “experience design”. An invaluable resource and a must to experience.
Clement Mok, Chief Creative Officer, Sapient.
Only in recent years has ‘experience design’ emerged as a community of practice driven by digital and related design professionals who believe that deeply understanding people is the key to great design in any medium. Appropriately, as the first book dedicated to this subject, Nathan takes us on a lush and holistic journey through experiences of every nature insightfully describing why each one is compelling. Large or small, digital, physical or natural, Nathan reminds us that experience is the personal connection with the moment and to realize that every aspect of living is an experience, whether we are the creators or simply chance participants.
Terry Swack, Experience Design Strategist
Once communication design encompassed form and content. And now communication occurs when form and content are engaged in a context that carries a message over time. What does this mean? Nathan Shedroff defines experience design with a keen observational sensitivity that reveals the nature of this emerging discipline through everyday and unexpected examples. This book, for many, will offer the Aha! in their understanding of experience design in all its dimensions and will continue to be part of that most important of experiences for the reader, the memory of discovery.
Richard Grefé, executive director, AIGA
Buying Options:
The original book is no longer in print but you can sometimes find copies in English on Amazon and Ebay.
Korean (you might find a used copy if you’re there)
PDF: US$10 (100 MB)
Note: these purchases are handled by a human and may take 24 hours for a download code to be emailed to you.
Table of Contents:
| Topic | Offline Examples | Online Examples |
| Experience Design | ||
| Experiences | Institut du Monde Arabe | The Dialectizer |
| Experience Taxonomy | Amusement Parks | VirtualTourist.com |
| Product Taxonomy | ATMs (Automated Teller Machines) | Black Berry |
| 100 Years | birth and death | match.com |
| Takeaways | Fireflies | Collapse |
| Information Design | ||
| Data | Stock Ticker | J-Track |
| Information | Traffic Signs | Babelfish |
| Knowledge | Cooking Class | Miraku |
| Wisdom | Burmese Tea Party | Moments |
| Cognitive Models | Powers of Ten (video) Powers of Ten (book) Powers of Ten (DVD) Powers of Ten (flipbook) |
Thinkmap |
| Presentation | Periodic Tables: 1 2 3 4 5 | Atlases of Cyberspace (site) Atlases of Cyberspace (book) |
| Multiplicity | Vietnam Veterens Memorial | Herman Miller Red |
| Subjectivity | Colors Magazine | Salon |
| Navigation | Le Louvre | Move Deign |
| Visualization | NASDAQ MarketSite | Smart Money’s Map of the Market |
| Consistency | Webby Awards | Virgin Atlantic Airlines |
| Metaphors | Apple Macintosh Desktop | MagicCap |
| Interface Design | ||
| Usability | a match | The Hunger Site |
| User Behavior | Emeril’s Delmonico | Osmose |
| Meaning | Concorde | alt.support.alzhiemers |
| Awareness | Bang & Olufsen | Amazon |
| Interaction Design | ||
| Technology | “O” | Swell.com |
| Interactivity | Barney Actimates | Earthcam |
| Participants | Museum of Me | MUDs |
| Feedback | Wooden Mirror | Eliza |
| Control | The Bush Soul #3 | The Messenger |
| Creativity | Terra Mia | HaringKids.com |
| Productivity | 1040EZ | Music Buddah |
| Communications | Conversations | Blogger |
| Adaptivity | Arun’s | My Yahoo |
| Community | Meet-up | Purple Moon |
| Identity | Nokia 3210 | Monsterskate |
| Participation | Burning Man | Yahoo Clubs |
| Storytelling | Digital Story Bee | The Fray |
| Narrative Structure | Holocaust Museum | Comic Chat |
| Non-linear Navigation | Space Carnival | akakurdistan |
| Improvisation | Bay Area Theatersports Improv Resources |
Wirefire |
| Point of View | Griffen & Sabine | BeNowHere |
| Narrative Extension | Star Trek Experience | Slash and Fan Fiction, more fan fiction |
| The Senses | ||
| Smell | Odor-rama | Digiscents |
| Taste | IDEO Chocolates | Zagat |
| Touch | IDEO Kiss | Touchsense |
| Sound | Audium | Fundacao Lamara |
| Sight | SONY NightShot | Earthbrowser |
| Sensorial Design | ||
| Visual Design | Mystere | Volume One |
| Immersion | Holodeck Japonais | Placeholder |
| Time and Motion | De la Guarda | Ego Media |
| Symbolism | The Lion King |
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