I worked with Michael Everitt at TheUnderstandingBusiness on this project in 1989. It was for one of the largest seed providers in the world (now part of Monsanto). Their employees constantly traveled all over the world and had little way of preparing (especially for out-of-the-places) or sharing information about each location. They were also too big for most people to know who was in charge of each location and office. So, this company directory was very location-centric.