Checker Taxicab Project (school years)

Checker Taxicab Project (school years)

In my industrial design graphics class, we were given the assignment to design an identity and exterior graphics program for the Checker Taxicab Company. I chose to do something “retro” and developed a program that extended to the stationary, uniforms, and interior. I also designed a program of artist-inspired special editions to renew interest in the Checker cabs. I based the platform on a taxi design by Giorgetto Guigaro (we weren’t asked and didn’t have time to design the car itself), though I did smooth the exterior design. I also designed a terminal to be used by the driver and a terminal for the passengers with an integrated travel guide. Lastly, I designed a limosine version with more understated and higher-quality materials.

1987

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