The beginning of nathan.com

The beginning of nathan.com

While compiling a presentation of my old company, vivid‘s, work, a trip to the Way Back Machine at the Internet Archive yielded the old versions of my own site. Here was the first version, from 1996. From the beginning, I had a list of Nathans, though it wasn’t yet called The League of Nathans.   Next was 2.0 in 1998: Then, a little expansion in 1999: Then, the last full redesign (3.0) in 2001: I kept this design for nearly 15 years until the current 4.0 design a few months ago....
Kellogg’s Cereal Mixer

Kellogg’s Cereal Mixer

In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of ingredients with real time price and nutrition information. The solution was prototyped in a limited, closed-run, but Kellogg’s never let it loose in public. The code name for the project was “Jamaica” (for Ja-maka your own cereal). Sadly, I can’t find any of the screens from inside the customization and commerce engines. All I have are the following alternate homepages. From the first comps:   And the second round:    ...
Encyclopedia Brittanica website

Encyclopedia Brittanica website

In 1997, Encyclopedia Brittanica hired vivid to investigate how their powerful assets could be leveraged into a Web property. I worked with a small team at vivid, as well as a few EB employees, to develop a flexible Web interface that enabled searching and browsing in complex ways. These comps are from one of the prototypes we developed.    ...
Azure Wellness System (design, production, and strategy)

Azure Wellness System (design, production, and strategy)

I was the creative director for this nutriceutical company. I wasresponsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. 2000-2004 This nutritional supplement packaging was designed with the following goals: To make the packaging as inexpensive as possible since the user group is very price-conscious as most are on medical disability and have no regular income. Despite the low cost of the packaging, it needs to exhibit a validating sense of quality and potency. Our market research showed the concerns of our audience: Our customers didn’t want the impression that the packaging was elaborate or costly. They also didn’t respond well to packaging that seemed folksy, organic, or nature-oriented. Our customers were tired of their medicines and didn’t want their nutritional supplements to remind them of more medicine. Our solution included the following elements: Because the products are ordered online and over the phone and are never sold in a retail setting, we chose bags instead of boxes for the products with individual packs (to accommodate daily amounts with different pills). These bags were much less expensive and much less wasteful than traditional boxes as well as easier and faster to affix labels (directly printing labeling on the bags and bottles will be implemented when the company’s sales warrant the investment). Large, simple letters serve as identifying logos that distinguish each product in the system while forming a family of signifiers. These letters appear on all product literature as well as the side of the bags, allowing customers to identify different products from...
MBA in Design Strategy Website (design)

MBA in Design Strategy Website (design)

I started the MBA in Design Strategy in 2007 and one of the first things we did was launch an external website to inform people of the new degree. It included a lot of resources, with references to related degrees, and a Design Strategy Market Index. The site is still live, now in its second...

Making Meaning Website (design)

In 2006, I designed this website to accompany the book that Steve Diller and I wrote, Making Meaning. It’s still live today.