I believe that the world can be
You probably believe that, too.
And, we can do this together.
How I Can Help:
My current coordinates: San Francisco
Speaking
Consulting
Teaching
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.……………………………………………………………………………………….
Upcoming Speaking & Travel:
• Sept 4: Aarhus, Denmark
• Sept 5: Helsinki, Finland for the Joint Futures conference
Strategy Tools
Leadership Tools
Systems Tools
Recent Articles…
Design is the Solution, 2nd Edition
Design is the Solution, Second Edition (2023) By Nathan Shedroff 6″x9″ 304 pages, 4-color This is an updated edition to my book Design is the Solution, in turn, an update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This...
Interview: Brenda Laurel
Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
Introduction: A Whole New Strategy
I’m going to try not to be too dismissive of the state of current or traditional business strategy or its process and tools but strategy has clearly not kept pace with advance- ments in other business domains and functions. I know this sounds alarmist but the current...
Interview with Christopher Ireland
Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren't necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background. I have an MBA and...
Interview with Steve Diller
Nathan/ I wanted to ask you about research in the context of strategy, because it's absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there's no point in doing bad research but so much...
Interview with Jon Pittman
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it's taught or how it's practiced? Jon Pittman/ I built our process [at Autodesk] around the idea...
Interview with Carl Bass
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
Lectures on YouTube
I've started recording more succinct version of the lectures from my teaching at CCA. These cover a variety of subjects, including Design Thinking, Color, Type, Information Design, and in the future will include all of my presentations, including videos describing the...
Interview with Susan and Guthrie at Team W
My article and podcast conversation with Susan and Guthrie from Team W is now live. We talked design, economics, and how designers can be more business-aware in order to be more effective designers....
Strategy is in Crisis (presentation)
I was kindly invited by Danil Kislinsky to present to his impressive Go Global community about why business strategy needs to be completely rethought. This is the current focus on my professional work.