The NAMES Project Website (creative direction)

The NAMES Project Website (creative direction)

The NAMES Project Foundation, sponsor of the AIDS Memorial Quilt, wanted to promote the 1996 display of the entire Quilt in Washington, DC, as well as their ongoing work in communities around the world. The overall goals for the site are to build awareness about the...
Bank of America Website (creative direction)

Bank of America Website (creative direction)

The company I co-founded, vivid, did conceptual work on the development of this website for Bank of America starting in 1994, including information design, architecture, technical consulting, and creative direction. This prototype was the beginning of a long...
Microsoft Windows 95 Launch  (creative direction)

Microsoft Windows 95 Launch (creative direction)

This website allowed Microsoft to create excitement online about the release of its Windows® 95 operating system, as well as provide customers around the world with information about the products that support it. It was Microsoft’s first serious Internet...

Bethany, TX Nethunt (creative direction)

Bethany, TX was a net-based scavenger hunt highlighting information on Microsoft’s extensive website through a narrative about a lost computer salesperson, stranded and missing in a fictitious town. The narrative built from clue to clue and was used to...
The Rift Nethunt (creative direction)

The Rift Nethunt (creative direction)

Silicon Graphics wanted to promote the Indigo2 IMPACT, their latest and most advanced desktop workstation. They also wanted to introduce people to their new VRML browser, WebForce. The Rift was a net-based scavenger hunt designed to highlight the features of the new...
Bionomics Institute Website (design)

Bionomics Institute Website (design)

I did the site design and visual design for The Bionomics Institute as well as a follow-up about two years later. 1995 Participants: Nathan Shedroff: Everything but the engineering stuff.