IADAS Website (strategy)

IADAS Website (strategy)

In 1999, Tiffany Shlain, who originated the International Academy of Digital Arts and Sciences, asked me to prepare an online strategy for them.
vivid studios Website (strategy and creative direction)

vivid studios Website (strategy and creative direction)

There were at least 4 version of our company website over the 10 years of its history. The first was in 1994–or maybe even 1993. I was in charge of creative direction and strategy throughout and there were several different designers over the years.    ...
Muscle Car Heaven (design)

Muscle Car Heaven (design)

CNet approached Chris Tacy and I to redesign the website of one of their builder.com community members as a feature for their television show and website. They selected this great car enthusiast site called Muscle Car Heaven and Chris and I redesigned and rebuilt the...
Purple Moon (strategy)

Purple Moon (strategy)

I consulted with Purple Moon on various aspects of the interface of their CD-ROM products and website. This interface work has centered around the integration of several features in a non-traditional way that supports their goals, user cognitive model, and design...
Nike (strategy and some design)

Nike (strategy and some design)

In 1997, NIKE decided to build a true, permanent presence on the Internet that served their customers and enhanced their brand. Before this, they only dabbled in Internet technology without any clear focus of how it evolved their brand or what goals they might...