by admin | Jul 3, 2015
This project was one of personal political expression in the public realm. The explorations gave me an outlet to experiment with bold messages, communicated both visually and in text. These pop-up from time to time in public places I travel through when time allows....
by admin | Jul 3, 2015
I worked with Michael Everitt at TheUnderstandingBusiness on this project in 1989. It was for one of the largest seed providers in the world (now part of Monsanto). Their employees constantly traveled all over the world and had little way of preparing (especially for...
by admin | Jul 3, 2015
In 1989, VECTA, a division of Steelcase, asked TheUnderstandingBusiness to look at their catalogs as a system. I was handed four or five catalogs and asked to clarify the information in them, remove needless redundancy, combine them as much as possible (to cut...
by admin | Jul 3, 2015
In 1989, I was asked to manage this project. It was one of the first books I did from start to finish, for publication. It was a partnership between Steelcase and TheUnderstandingBusiness about designing better offices and workspaces. The New York Times published a...
by admin | Jul 3, 2015
This was to be a business directory to state (in this case, California) businesses for distribution to overseas and out-of-state industry. It described the state’s largest companies with information about each. The system was iconographic so that even if...
by admin | Jul 3, 2015
Another project from 1988 at TheUnderstandingBusiness. This was a mobile version of the Yellow Pages (back when mobile meant small for your car glovebox or purse). It was a separate subset of the listings and categories in the standard Yellow Pages for an area (only...
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