Interview with Josh Levine

Interview with Josh Levine

Nathan/ How do you define Culture and how does it relate to strategy? Josh/ Culture is the cause and effect of every decision you make or gets made in an organization. It’s about choices, both those you make and those you enable everyone else in the organization to...
Interview with Spectra Adaora Ijeoma Asala

Interview with Spectra Adaora Ijeoma Asala

Nathan/ You have this novel approach to fixing things, and combine product experience with financing experience. What do you wish people would know or do or prepare before they contact you? What are the questions you really want to engage with? Spectra/ I want people...
Interview with Jeanne Liedtka

Interview with Jeanne Liedtka

Nathan/ You’ve written many books about innovation, business, and design thinking and one of the most important things they communicate is a comfort zone that stretches across these very different worlds. Do you have a definition of strategy you find useful?...
Interview: Brenda Laurel

Interview: Brenda Laurel

Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
Interview with Christopher Ireland

Interview with Christopher Ireland

Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren’t necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background.  I have an MBA and...
Interview with Steve Diller

Interview with Steve Diller

Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...