Introduction: A Whole New Strategy

Introduction: A Whole New Strategy

I’m going to try not to be too dismissive of the state of current or traditional business strategy or its process and tools but strategy has clearly not kept pace with advance- ments in other business domains and functions. I know this sounds alarmist but the current...
Interview with Steve Diller

Interview with Steve Diller

Nathan/ I wanted to ask you about research in the context of strategy, because it’s absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there’s no point in doing bad research but...
Interview with Jon Pittman

Interview with Jon Pittman

Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it’s taught or how it’s practiced? Jon Pittman/ I built our process [at Autodesk]...
Interview with Carl Bass

Interview with Carl Bass

Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy.  Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...
Design is the Solution

Design is the Solution

Design is the Solution (2019) By Nathan Shedroff 6″x9″ 304 pages, 4-color Design is the Solution is the update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This update incorporates some new examples and several new...
It’s the Relationship, Stupid!

It’s the Relationship, Stupid!

I don’t post on Medium very often (or here, for that matter), but when I have something to say… https://medium.com/@nathanshedroff/its-the-relationship-stupid-a1863a70f6d6#.7mre9fq4u