by admin | Jul 3, 2015
In 1989, VECTA, a division of Steelcase, asked TheUnderstandingBusiness to look at their catalogs as a system. I was handed four or five catalogs and asked to clarify the information in them, remove needless redundancy, combine them as much as possible (to cut...
by admin | Jul 3, 2015
In 1989, I was asked to manage this project. It was one of the first books I did from start to finish, for publication. It was a partnership between Steelcase and TheUnderstandingBusiness about designing better offices and workspaces. The New York Times published a...
by admin | Jul 3, 2015
This was to be a business directory to state (in this case, California) businesses for distribution to overseas and out-of-state industry. It described the state’s largest companies with information about each. The system was iconographic so that even if...
by admin | Jul 3, 2015
Another project from 1988 at TheUnderstandingBusiness. This was a mobile version of the Yellow Pages (back when mobile meant small for your car glovebox or purse). It was a separate subset of the listings and categories in the standard Yellow Pages for an area (only...
by admin | Jul 3, 2015
This was another project from 1988, special pages in the Yellow Pages for organizing ads for travel getaways.
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