Blind Spot finally published

Blind Spot finally published

This book has been five years in the making, rewritten (from scratch) four times, and has finally shipped! My co-authors, Steve Diller and Sean Sauber, have worked tirelessly on it with me and it’s time to share it with the world. Douglas Rushkoff was kind enough to write a fantastic foreword to it, too! The description tells part of the story but, really, this book is about a new way of doing business—starting with valuing relationships in a new way. After all, that’s all you can really count on in business (if you’re building for anything but the extremely short term). No relationships, no value to derive, exchange, or “monetize.” We’ve even put the illustrations online at Flickr for use in your own presentations. There’s more information at the book site but here’s the Table of Contents to peruse: Foreword by Douglas Rushkoff Chapter 1. A World of Hidden Value Chapter 2. Defining a Business Relationship Chapter 3. Visualizing Relationships Chapter 4. Finding Opportunities in Relationships Chapter 5. Becoming by Doing Chapter 6. Distancing and Team Structure Chapter 7. Discovering Chapter 8. Deciding Chapter 9. Declaring Chapter 10. Designing Chapter 11. Delivering Chapter 12. A World of Premium Value...
New presentations posted to Slideshare

New presentations posted to Slideshare

It was a busy two months in February and March with two different trips to Seattle and workshops and talks both times. In addition, I was in New York City with WebVisions also speaking and leading a brand, new workshop! I’ve posted everything to SlideShare for those looking for the slides: • Speech: Bridging The Innovation Culture Divide • Workshop: Redefining the Value of Experience Strategic Tools For Designers Need • New Workshop: Using the Waveline: Mapping Premium Value To The User...
My article on the ethics of business

My article on the ethics of business

I wrote this several months ago and updated it but it should be relevant: http://www.huffingtonpost.com/jd-beltran/spending-monday-giving-tu_b_8722958.html Thanks to JD Beltran for getting it...
Kellogg’s Cereal Mixer

Kellogg’s Cereal Mixer

In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of ingredients with real time price and nutrition information. The solution was prototyped in a limited, closed-run, but Kellogg’s never let it loose in public. The code name for the project was “Jamaica” (for Ja-maka your own cereal). Sadly, I can’t find any of the screens from inside the customization and commerce engines. All I have are the following alternate homepages. From the first comps:   And the second round:    ...
Sustainable Mobile Phone Charrette

Sustainable Mobile Phone Charrette

In July of 2012, I and my colleague, Susan Worthman, led a group of experts from all over the mobile phone industry through a series of exercises, over two days to imagine how mobile phones could be more sustainable. Our frame for sustainability included not only materials and recycling but social and cultural issues as well as new business models. The charrette was hosted by the Lowell Center at the University of Massachusetts University of Massachusetts at the Santa Clara University campus. Participants were selected from a broad cross section of the cell phone industry, including manufacturers, service providers, and suppliers, along with representatives from NGOs, waste disposal industries, and other sustainable design experts. They collaboratively explored opportunities for increasing the sustainability of mobile phones, and the business and social ecosystems that surrounds their design, manufacture, use and disposal). The participants identified many challenges and potential solutions throughout the mobile phone life cycle and across a wide array of stakeholders. The synthesis of these observations were combined into three sets of concepts that might be achieved, grouped across three time periods: within 2-5 years, 5-10 years, and more than 10 years. Common themes that emerged include: the need for more explorations of this type and across the variety of domains touched here (and not merely the standard manufacturers and NGOs). user-configurable phones that allow customers to choose only the options and services they want and need (dubbed the “Lego phone” by the participants ) phones that are easier for customers to disassemble, replace parts, update, repair, and recycle. I think that many who attended were pretty skeptical, in the beginning, that there...
Herman Miller Assembly Instructions

Herman Miller Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. 2001 Participants: Nathan Shedroff: Creative Direction, Design, Production The new instructions use simple shading and consistent views to step people through the instructions in one sheet for each product (2 sides in the case of one product). The instructions include a lot of new information, such as assembly time and cleaning instructions. The new files are PDFs that are posted on the website as well as coming in the boxes with the furniture. The instructions before:   A PDF of the final...