My permanent coordinates:

San Francisco, CA



<my first name> @ <my first name> .com

My current coordinates: Back home in SF

Upcoming Speaking & Travel:
February 16-23: Aarhus, Denmark

• 9-10 Seattle
• 15-17 Seattle

April 19-24: Raleigh and St. Simons Island

• 10-12 Seattle
• Gand Rapids, MI

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire proposal as a long FAX (this is when FAX machines used rolls of paper instead of separate A2 and letter-sized sheets). I have a full copy of the roll but attached is an image of the start. It was a great, fast project the pushed us to think past the traditional... read more

Blind Spot finally published

This book has been five years in the making, rewritten (from scratch) four times, and has finally shipped! My co-authors, Steve Diller and Sean Sauber, have worked tirelessly on it with me and it’s time to share it with the world. Douglas Rushkoff was kind enough to write a fantastic foreword to it, too! The description tells part of the story but, really, this book is about a new way of doing business—starting with valuing relationships in a new way. After all, that’s all you can really count on in business (if you’re building for anything but the extremely short term). No relationships, no value to derive, exchange, or “monetize.” We’ve even put the illustrations online at Flickr for use in your own presentations. There’s more information at the book site but here’s the Table of Contents to peruse: Foreword by Douglas Rushkoff Chapter 1. A World of Hidden Value Chapter 2. Defining a Business Relationship Chapter 3. Visualizing Relationships Chapter 4. Finding Opportunities in Relationships Chapter 5. Becoming by Doing Chapter 6. Distancing and Team Structure Chapter 7. Discovering Chapter 8. Deciding Chapter 9. Declaring Chapter 10. Designing Chapter 11. Delivering Chapter 12. A World of Premium Value... read more

New presentations posted to Slideshare

It was a busy two months in February and March with two different trips to Seattle and workshops and talks both times. In addition, I was in New York City with WebVisions also speaking and leading a brand, new workshop! I’ve posted everything to SlideShare for those looking for the slides: • Speech: Bridging The Innovation Culture Divide • Workshop: Redefining the Value of Experience Strategic Tools For Designers Need • New Workshop: Using the Waveline: Mapping Premium Value To The User... read more

The beginning of

While compiling a presentation of my old company, vivid‘s, work, a trip to the Way Back Machine at the Internet Archive yielded the old versions of my own site. Here was the first version, from 1996. From the beginning, I had a list of Nathans, though it wasn’t yet called The League of Nathans.   Next was 2.0 in 1998: Then, a little expansion in 1999: Then, the last full redesign (3.0) in 2001: I kept this design for nearly 15 years until the current 4.0 design a few months ago.... read more

Design Quarterly 145: Hats

I designed this publication around Richard Saul Wurman’s writings. It’s got some of mine and Richard’s favorite examples of his work (as well as others). It was one of my highlights from working with him at TheUnderstandingBusiness. 1989 It’s only available from Ebay every now and then but the entire PDF is... read more

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