I believe that the world can be
You probably believe that, too.
How I Can Help:
My current coordinates: at home in SF
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.…………………………………………………………………..
This is a series of posts from a book I’m in the process of writing. I’ll be posting more as various chapters are developing, not in any particular order. Please. Let me be clear right from the start. I don’t dislike or distrust numbers. I find them elegant and useful...read more
During much of 2017, I worked with Treasure8 in San Francisco on a new kind of Nutrition Facts label that would be easier to read for both people and machines. The purpose was to present clearer hierarchies of information, in context, and make it easier for people to...read more
Whenever the subject of whether or not corporations are people comes-up in conversation, the most likely answer is “No! Are you kidding?” The conversation inevitably winds around to why corporations have rights that US citizens do not (they do, by the way) and if...read more
One of the things I’m most thankful to my parents for* is growing-up in Silicon Valley. To me, that means “a place where starting your own business wasn’t mythology, it was what the neighbors did.” When I started my first company with friends, back in 1989, in my last...read more
The greatest threat to business, is business, itself — specifically a handful of companies that can control access to nearly all customers. In most of the pre-Web days (B.W.), some companies controlled their own business and brands — certainly in the B2B space and the...read more
Here’s my dire warning from the edge of the future. In the 1990s, the World Wide Web began to free companies, allowing them to build direct relationships with their customers. Before this, retail stores and other outlets controlled access to most customers. Only...read more
There is more to business and the world than merely function and price. Contrary to most of how traditional business understands value, there are more kinds than merely financial value. The myopia of only recognizing financial value leads many companies astray when...read more
There should be fewer differences between for-profits and non-profits than you think. One of the deepest lies about business in the USA has been perpetrated for at least70 years: “the business of business is business.”The idea is that businesses are for making...read more
This was my first medical device and it's a fascinating piece of machinery. The IcellatorX is a next-generation device that works with adipose fat to isolate stem cells for medical use. These devices are mostly self-running once set-up so they need to be easily...read more
Design is the Solution (2019) By Nathan Shedroff 6″x9″ 304 pages, 4-color Design is the Solution is the update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This update incorporates some new examples and several new...read more