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You probably believe that, too.
And, we can do this together.
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.…………………………………………………………………..
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The NAMES Project Website (creative direction)
The NAMES Project Foundation, sponsor of the AIDS Memorial Quilt, wanted to promote the 1996 display of the entire Quilt in Washington, DC, as well as their ongoing work in communities around the world. The overall goals for the site are to build awareness about the...
Bank of America Website (creative direction)
The company I co-founded, vivid, did conceptual work on the development of this website for Bank of America starting in 1994, including information design, architecture, technical consulting, and creative direction. This prototype was the beginning of a long...
Microsoft Windows 95 Launch (creative direction)
This website allowed Microsoft to create excitement online about the release of its Windows® 95 operating system, as well as provide customers around the world with information about the products that support it. It was Microsoft's first serious Internet experience...
Bethany, TX Nethunt (creative direction)
Bethany, TX was a net-based scavenger hunt highlighting information on Microsoft's extensive website through a narrative about a lost computer salesperson, stranded and missing in a fictitious town. The narrative built from clue to clue and was used to communicate the...
The Rift Nethunt (creative direction)
Silicon Graphics wanted to promote the Indigo2 IMPACT, their latest and most advanced desktop workstation. They also wanted to introduce people to their new VRML browser, WebForce. The Rift was a net-based scavenger hunt designed to highlight the features of the new...
Bionomics Institute Website (design)
I did the site design and visual design for The Bionomics Institute as well as a follow-up about two years later. 1995 Participants: Nathan Shedroff: Everything but the engineering stuff.
Johnny Mnemonic Nethunt (creative direction)
Sony New Technologies wanted to generate advance excitement about the May, 1995 release of the Sony Pictures Entertainment movie "Johnny Mnemonic" (written by William Gibson, author of the acclaimed short story and the "father" of cyberpunk) and related products (the...
Personal Websites
This presentation was first given at the American Center for Design's Living Surfaces Conference in 1997. It was repeated and enhanced at the Digital Storytelling Festival in 1998. Parts of it are referred to in the premiere issue of Net Company, a quarterly journal...
Recipe for a Successful Website
From 1995: An edited version of this now appears in the Dutch book, Website Graphics Now Listen up, this one's a no-brainer. Building a successful website is as simple as an Easy-Bake Oven.™ Although it's a lot of hard work, it isn't very difficult to...
Information Interaction Design: A Unified Field Theory of Design
From 1994: One of the most important skills for almost everyone to have in the next decade and beyond will be those that allow us to create valuable, compelling, and empowering information and experiences for others. To do this, we must learn existing ways of...