Quantified: Why Our Obsession With Numbers Is Ruining The World
by Nathan Shedroff
Design is the Solution, Second Edition (2023) By Nathan Shedroff 6″x9″ 304 pages, 4-color This is an updated edition to my book Design is the Solution, in turn, an update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This...
Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
Nathan/ I wanted to ask you about research in the context of strategy, because it's absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there's no point in doing bad research but so much...
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it's taught or how it's practiced? Jon Pittman/ I built our process [at Autodesk] around the idea...
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Nathan Shedroff is one of the pioneers in Experience Design; an approach to design that encompasses multiple senses and requirements as well as related fields, Interaction Design and Information Design. His speaking, books, teaching, and projects all support this new direction of design. Part designer, part entrepreneur, his skills lend themselves to strategic thinking and design for companies who want to exploit the strengths of experience media in order to build better experiences for their customers and themselves in a variety of media, including: print, digital, online, and product design. Growing up in Silicon Valley has given him an entrepreneurial understanding and outlook. Nathan has extensive experience in publishing as well as interactive media. His last book, Experience Design 1, explores common characteristics in all media that make experiences successful and sold nearly 20,000 copies. He’s designed and published numerous books as well as articles on interactive media, information design, and the interactive industry. He maintains a website with resources on Experience Design at https://nathan.com/ed Nathan will complete his MBA in sustainable business from Presidio School of Management in June of 2006. He earned a BS in Industrial Design, with an emphasis on Automobile Design from the Art Center College of Design in Pasadena. However, fear of Detroit, coupled with a passion for information design led Nathan into this arena, where he worked with Richard Saul Wurman at TheUnderstandingBusiness. Later, he co-founded vivid studios, a decade-old pioneering company in interactive media. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry. He is a founding member of the International Academy or Digital Arts and Sciences (IADAS) and serves as an advisor to the academy as well as a regular judge for the Webby Awards. Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999 and a National Design Award in 2001.