I believe that the world can be
You probably believe that, too.
And, we can do this together.
How I Can Help:
My current coordinates: San Francisco
Speaking
Consulting
Teaching
Tools for the Future:
These are the tools that will help us build better products and services, more successful organizations and relationships, more satisfying experiences of all kinds, and a better world, overall. Some are entirely new, others are evolutions of existing ones. All point the way to a more successful future.……………………………………………………………………………………….
Upcoming Speaking & Travel:
• Sept 4: Aarhus, Denmark
• Sept 5: Helsinki, Finland for the Joint Futures conference
Strategy Tools
Leadership Tools
Systems Tools
Recent Articles…
Interview with Josh Levine
Nathan/ How do you define Culture and how does it relate to strategy? Josh/ Culture is the cause and effect of every decision you make or gets made in an organization. It’s about choices, both those you make and those you enable everyone else in the organization to...
Interview with Spectra Adaora Ijeoma Asala
Nathan/ You have this novel approach to fixing things, and combine product experience with financing experience. What do you wish people would know or do or prepare before they contact you? What are the questions you really want to engage with? Spectra/ I want people...
Interview with Jeanne Liedtka
Nathan/ You've written many books about innovation, business, and design thinking and one of the most important things they communicate is a comfort zone that stretches across these very different worlds. Do you have a definition of strategy you find useful? Jeanne/ I...
Design is the Solution, 2nd Edition
Design is the Solution, Second Edition (2023) By Nathan Shedroff 6″x9″ 304 pages, 4-color This is an updated edition to my book Design is the Solution, in turn, an update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This...
Interview: Brenda Laurel
Nathan/ You have so much experience teaching and practicing design research at a level that is still rare these days. What do you consider design research and where and why is it appropriate? Brenda/ You can break it down into qualitative and quantitative or look at...
Introduction: A Whole New Strategy
I’m going to try not to be too dismissive of the state of current or traditional business strategy or its process and tools but strategy has clearly not kept pace with advance- ments in other business domains and functions. I know this sounds alarmist but the current...
Interview with Christopher Ireland
Nathan/ You are probably one of the best design researchers on the planet. How did you approach strategy for your clients, especially when you weren't necessarily hired to do strategy? Christopher/ Thanks. Part of it came from my background. I have an MBA and...
Interview with Steve Diller
Nathan/ I wanted to ask you about research in the context of strategy, because it's absolutely critical, but the type of research is, in fact, probably more critical than whether you do research or not. Obviously, there's no point in doing bad research but so much...
Interview with Jon Pittman
Nathan/ You have a different approach to strategy from most traditional strategists, partly because you’ve said, before, that it’s broken. How do you fix it, either how it's taught or how it's practiced? Jon Pittman/ I built our process [at Autodesk] around the idea...
Interview with Carl Bass
Nathan/ Your experience with strategy is different than most businesspeople—it’s unapologetically skeptical, if not, dismissive of traditional approaches to strategy. Carl/ Yes. In business, there is a huge number of people claiming things to be strategic that...