Businesses and Strategic Consulting

Aside from consulting on several businesses, including online ventures, I’ve helped start a few myself (as an entrepreneur). This is the best way to understand what it means to start and run a company.

Blurb

In 2004, I helped create the strategy for this startup and created it’s first proofs of concept. These were used to plan product development and the strategy for the company. These were also used to inform partners and sell the concept to investors. Now, it’s become an awesome company under the guidance or founder Eileen Gittens! more >

Deluxe Business Software

In 2002, I joined three friends to create a Web-based successor to Exchange and the sorry state of calendaring applications available. We developed a revolutionary approach to online calendaring. I was in charge of the interface for the front-end and back-end and, as a result, became an expert at time zones and Daylight Savings Time. We sold the company in 2004. more >

Azure Nutriceuticals

From 2000-2002, I helped start this company startup, including all of the customer experience (website, packaging, print media, promotions, etc.). The company provided a unique, proven nutritional formula to patients undergoing serious illnesses (like cancer and HIV) and HIV was the company’s first focus. I built the first prototypes and products, communications, visual identity and packaging (and testing), as well as investment materials.  more >

vivid studios

My first company, I joined with two friends to create an interactive media and programing firm back in 1990. We grew it for 10 years, riding the CD-ROM and online service booms, and became probably the second Internet services firms on the planet (back in 1993). We sold the company in 1998, bought it back again in 1999, and sold it again at the start of 2000. At its height, it was over 175 people and we helped educate the industry on customer experience, interaction design, and online strategy. more >

Jux2

In 2000, I helped found a new kind of search engine with three others. Jux2 was a great idea because it combined results from two to four different search engines, using the extra data to help prioritize the most relevant results. In addition, it became the best way to tell the difference between the search algorithms used by each. I was in charge of the interfaces and identity and did extensive research in refining and differentiating both, while visually telling the story of the technology. We sold the company in 2002. more >

News Limited Classifieds Strategy

In 1996, I flew to Sydney, Australia to consult with News Limited and build for them a strategy to innovate their newspaper classifieds with unique features. This extended their strategy to new ways to differentiate their offering from growing niche competitors. It was backed-up with research and communicated with prototypes. A small part of this work became their first strategy for online classifieds and its relation to the print products they already sold. Sadly, they headed none of the recommendations or designs and quickly lost market share to other print products as well as missing the online classifieds that would later eat into most of their business. more >

Webby Awards Online Strategy

I was asked by Tiffany Shlain to consult on the strategy for the Webby Awards she created. (2000) more >

IADAS Online Strategy

At the same time, I build a similar online strategy for the International Academy of Digital Arts and Sciences (IADAS), the organization that runs the Webby Awards. (1999) more >

Nike Online Strategy

In 1997, Nike hired my company, vivid studios, to develop their first online strategy. At the time, they had online animations on their site that amounted to companions to their television advertising. Our strategy, built with the hep of Doris Mitsch and Clancy Nolan, leveraged Nike’s authentic performance heritage into the digital world and the strengths of the Internet, at that time. Called “little nike,” it was aimed at creating a more personal relationship with customers than the television, print, and outdoor advertising could. We ran their website for over a year, initiating product stories, features, and special events. more >

Purple Moon Online Strategy

In 1997, the founder of Purple Moon, Brenda Laurel, asked me to consult on the online strategy for her company, focusing on “computer games for girls.” It was a fantastic company with great products and it was a pleasure to work with her. more >

Swissbank Online Strategy

In 1997, the early days of the Web, Swissbank flew me and a colleague to London to understand their brand and business and build the beginnings of an online strategy for them. At the time, it was seen as a curiosity by the majority of investors and managers in the company, who promptly ignored most of the recommendations. more >

Kodak Picture Network

In 1996, some forward-thinking folks at Kodak asked us to build a proof of concept for a new idea: hosting pictures online. This was before Snapfish, Flickr, Shutterfly and all the rest. We built the proof of concept in only a few weeks and helped prepare the business case and internal investment presentation. Sadly, the management just couldn’t see the value in such a service. more >

Bell Atlantic’s “At Your Service”

I lead the team that worked on this new Internet service for Bell Atlantic, including the creative direction and online strategy. (1996) more >

Branding, Naming, & Identities

WTBA Logo

Women’s Tennis Benefits Association (2006)

Hive Logo

This logo was for a community-supported solar association. (2006)

DriveNeutral Name and Decals

I built several generations of decals for this carbon-offsetting service as well as helping determine the name. (2004-2008)

Vibrant Events

This logo was for a sustainable events planning firm. (2006)

Deluxe Business Solutions Name & Logotype

(2002)

Azure Name, Logo, & Brand Strategy

(2002-2004)

Jux2 Logo

Infinity Training Logo

(1999)

ICC Logo

Internet Content Coalition (1998)

PG&E PowerSight (Naming)

(1997)

CNN Custom News (Naming)

(1996)

Swell Software (Naming)

(1995)

Admiral Construction Logo

(1994)

vivid studios Logo

This was the second incarnation of the logo (the first was purely 2D.

vivid media series Logo

(1994)

Digital Lantern Logo

(1993)

Clinton Auto Leasing Logo

(1990)

Syndesis Logo & Icon System

(1987)

Altos Art Logo

(1980)

Websites

I’ve built a lot of websites in my day. Most of these are now, sadly, gone (that’s the nature of the Web). Surprisingly, however, a couple are still around. Still, in their day, many were ground-breaking sites. These are just a selection…

DMBA Programs

In a return to my roots, I just build a new web presence for the DMBA programs at California College of the Arts that I lead. (2014)

Dictionary of Sustainable Management

The original site is gone but the dictionary lives on in a new design. (2006)

Jux2

There were many iterations of this innovative search engine that I lead and produced. (2004) more >

Herman Miller Red

I was the main customer experience strategist consulting for Herman Miller on their new division, Red. It was a fantastic team and company that got swamped in the first big dot.bomb downturn. (2000-2002) more >

Azure Wellness System

I designed and built the website for this company I helped found. (2000-2002) more >

vivid studios

I was the creative director for several incarnations of the vivid site throughout its ten-year history. I was privileged to work with several great visual and information designers. more >

AIGA Advance for Design

I designed and built the first version of this community. After two years, the website was pulled into the overall AIGA website and now no longer exists. more >

Internet Content Coalition website

Internet Content Coalition (1998)

Kellogg's Cereal Mixer

In 1998, Kellogg’s, Mattson, and Cheskin worked on this groundbreaking customer cereal design, commerce, and fulfillment system. more >

Digital Interfaces

Before the Web (yes, there was a before), I designed interfaces for a range of products and media.

EcoFactor Interface Development

In 2007, I was asked to consult on the interface of a new kind of home control system. more >

Deluxe Business Software

In 2002, I joined three friends to create a Web-based successor to Exchange and the sorry state of calendaring applications available. We developed a revolutionary approach to online calendaring. I was in charge of the interface for the front-end and back-end and, as a result, became an expert at time zones and Daylight Savings Time. We sold the company in 2004. more >

Photopia

Interface for MacOS photo-editing application in development. (2002)

KROQ

Online Service Interface. (1994) more >

CRUSH

This was a ground-breaking product that encapsulated the market-based business strategy approach pioneered by legendary strategist, Regis McKenna. There is still nothing like it as it was an application focused on developing business strategies, starting with customer insights, through competitive research and positioning. These were more than the templates used to this day by businesspeople and business students alike. It was application software complete with tutorials and case studies. Think of it as Excel or Word for developing business strategy. I was involved with the strategy, design, and interaction of the product and in order to conceptualize the outcome, I had to learn from Regis his methods and tools for developing sound strategy. It was my first encounter with smart market strategy and has informed my work to this day. (1994) more >

The Well

Online service interface development. (1994) more >

Delphi Internet

Online service interface development. (1994) more >

Passage to Vietnam

Prototype interface development. (1993)

eShop Tower Records online store

Another now failed and abandoned online platform, eShop was a separate online service that was to feature many traditional retailers. This screen was the very start of the Tower Records online store, facing a virtual mall, we were developing before the project was cancelled in 1995. more >

SONY Tradecom (for MagicCap)

This was a prototype application for General Magic’s MagicCap OS and device. It was an early system to trade stocks online funded by SONY in 1991. more >

ETAK Navigator

In-car navigation system interface (information and visual design). (1993)

vivid developed the system interface for this in-car CD-ROM-based navigation product. ETAK contracted vivid to design and document the interface standards to SONY’s latest after-market navigator with Global Positioning Satellite (GPS) sensor and color active-matrix screen. The device is installed in the dashboard near the driver and allows both drivers and passengers to view maps and related travel information from regional CD-ROMs.

The interface encompasses color photographs and information on sights, restaurants, hotels, and historical information from Fodor’s travel guides and Trailer Life RV Guides. The system allows users to filter the information and see related photos. Map portions of the system constantly track the driver’s car with relation to internal map databases and GPS. more >

Finding Your Voice

CD-ROM prototype interface design. (1993) more >

Voices of the 30s

CD-ROM interface design. (1993) more >

Understanding Computers CD-ROM

CD-ROM prototype interface design. (1993) more >

Digital Restaurant Guide

Restaurant guide interface design. (1993) more >

Sexual Pleasures CD-ROM

CD-ROM interface design. (1993) more >

Fairlane Mall Directory Kiosk (prototype)

This was a kiosk directory to stores and merchandise in a large shopping mall. It’s interface was built to be used by customers looking for a variety of things in a variety of ways. The kiosk allows people to navigate the mall’s three floors visually as well as search textually by name, keyword, and category. It also was designed to print a route map at the station so that users could follow it to their destination. more >

Print and Information Design Projects

Blind Spot (book)

Blind Spot

My co-authors and I worked for 5 years on this book about the hidden value most businesses miss when they only focus on traditional techniques and quantitative metrics. I describes the 5 kinds of value exchanged between customers and organizations and how these are missed by most businesspeople. It describes a new tool, the waveline, for designing more valuable relationships deliberately (instead of accidentally or merely intuitively). More >

Design is the Problem

In 2008, Rosenfeld media published my book on sustainable design. It’s still available from their site as a PDF.

DriveNeutral

In 2007, some colleagues from Presidio Graduate School started a company to offset carbon emissions of cars. They asked me for help and I named the company and designed the first decals. more >

Reveal Sustainability Labeling System

This was my thesis project from business school. It was something I had been thinking about for awhile but in 2006, I got the opportunity to focus on it as both a design solution and a business. more >

Genetic Origin Labeling System

This is a labeling system for consumer products that identifies which of the five major genetic origin types most appropriate for a particular product. more >

Nutrition Facts Labeling Enhancements

I have been very interested in this label. One exploration was a series of small additions to the standard Nutrition Facts label that could make it function better for consumers. more >

Brand Futures Scenarios

I have lead the initiative within the AIGA Brand Design community to apply Scenario Planning techniques to the area of branding. In particular, we have published a Brand Futures White Paper (PDF) that summarizes our findings so far. more >

Experience Design 1 Cards

This is a series of cards for challenging designers to think more fully about the experiences they create. It is based on the subjects in my book, Experience Design 1 and is available as a PDF and a printed cards from my website.

Catalog of Tomorrow

The publishers of this Que book asked me to write two chapters about the future.

Azure Wellness System

I have been the defacto creative director for this nutriceutical company. I’ve been responsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their current website. more >

Herman Miller RED Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller RED. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually.

more >

Information Anxiety 2

I added some articles for this update to Richard Saul Wurman’s first edition of this book.

News Limited Classifieds Strategy

In 1996, I flew to Sydney, Australia to consult with News Limited and build for them a strategy to innovate their newspaper classifieds with unique features. This extended their strategy to new ways to differentiate their offering from growing niche competitors. It was backed-up with research and communicated with prototypes. A small part of this work became their first strategy for online classifieds and its relation to the print products they already sold. Sadly, they headed none of the recommendations or designs and quickly lost market share to other print products as well as missing the online classifieds that would later eat into most of their business. more >

Mutant Food

I was asked to write a chapter for this fun book. more >

Careers in Multimedia

vivid wrote, designed, and produced this book for ZD Press. It is the result of many years of our experience in the multimedia industries. This book covered everything readers need to know in order to find work (or find employees). more >

Multimedia Demystified

Demystifying Multimedia was commissioned by Apple Computer to become the source for information about the process of creating multimedia products. more >

Understanding Computers

The book, Understanding Computers, was designed for my mother as well as all of those people who feel that they should know something about computers but don’t know where to start or are too intimidated.  more >

Danny Goodman's Macintosh Handbook

Danny Goodman’s Macintosh Handbook was designed to set a new standard for “how-to” computer reference books. more >

EarthPack

When the software utility TypeView was ready for distribution, the options available for packaging were meager, wasteful, and unacceptable. We designed a small package that could be used to ship and display the software and manual in one piece. more >

OfficeACCESS

In 1989, I was asked to manage this project. It was one of the first books I did from start to finish, for publication.  It was a partnership between Steelcase and TheUnderstandingBusiness about designing better offices and workspaces. more >

Pioneer Hi-Bred International Directory

I worked with Michael Everitt at TheUnderstandingBusiness on this project in 1989. It was for one of the largest seed providers in the world (now part of Monsanto). more >

VECTA Furniture Catalogs

In 1989, VECTA, a division of Steelcase, asked TheUnderstandingBusiness to look at their catalogs as a system. more >

Sydney Opera House Model Kit

My packaging class was asked to design a model kit for famous buildings. I, of course, chose the most difficult building possible (Frank Gehry wasn’t doing his organic work this early). more >

Pacific Bell SMART Sales Pages

This was to be a business directory to state (in this case, California) businesses for distribution to overseas and out-of-state industry. It described the state’s largest companies with information about each.  more >

Pacific Bell SMART Pocket Pages

Another project from 1988 at TheUnderstandingBusiness. This was a mobile version of the Yellow Pages (back when mobile meant small for your car glovebox or purse). It was a separate subset of the listings and categories in the standard Yellow Pages for an area (only the things you might need while on the go) and a format that was a quarter of the size of a standard Yellow Pages. more >

Pacific Bell SMART Getaways

This was another project from 1988, special pages in the Yellow Pages for organizing ads for travel getways. more >

Pacific Bell SMART Find-It Book

This is a prototype for a book by the phone company to teach students how to find things in their community. I worked on this at TheUnderstandingBusiness in 1988. more >

Renegade Graphics

This project was one of personal political expression in the public realm. The explorations gave me an outlet to experiment with bold messages, communicated both visually and in text. more >

Illustrations

I’ve saved some of the  illustrations from my days at Art Center and UC Berkeley. They’re from a variety of projects. more >

Space Mission (to Galex)

This was, I guess, my first book. I have no idea how old I was when I made it, but I still think it’s pretty cool. more >

 

Projects 2010-Present

Blind Spot book

Blind Spot

My co-authors and I worked for 5 years on this book about the hidden value most businesses miss when they only focus on traditional techniques and quantitative metrics. I describes the 5 kinds of value exchanged between customers and organizations and how these are missed by most businesspeople. It describes a new tool, the waveline, for designing more valuable relationships deliberately (instead of accidentally or merely intuitively). More >

Make It So book

I co-authored this book with Chris Noessel in 2012. This investigation compiles over 150 lessons for interfaces from science fiction TV and films. more >

MBA in Strategic Foresight

I helped create this new program from our DMBA program. It’s a unique business program focused on foresight. more >

MBA in Civic Innovation

This innovative degree was created for those interested in innovating within government and large NGOs.

Projects: 2000-2010

Make It So book

In 2012, Rosenfeld Media published this book from Chris Noessel and I. It was an idea I had many years ago (at least 1989) but one I never pursued until I ask Chris if he would like to join me on exploring the topic of “what interaction designers could learn from science fiction interfaces.” more >

MBA in Design Strategy

Since 2007, I’ve founded, co-developed, and co-managed these ground-breaking MBA degrees. The first is the MBA in Design Strategy and in 2013, we add two new ones: MBA in Strategic Foresight and MBA in Civic Innovation. more >

EcoFactor interface prototype

In 2007, I was asked to consult on the interface of a new kind of home control system. more >

Design is the Problem book

In 2008, Rosenfeld media published my book on sustainable design. It’s available from their site as a PDF.

DriveNeutral naming and design

In 2007, some colleagues from Presidio Graduate School started a company to offset carbon emissions of cars. They asked me for help and I named the company and designed the first decals. more >

Fly Neutral design

This was a variation of the decals I created for DriveNeutral, for offsetting flying. more >

Reveal Sustainability Labeling System

This was my thesis project from business school. It was something I had been thinking about for awhile but in 2006, I got the opportunity to focus on it as both a design solution and a business. more >

Making Meaning book and website

In 2006, New Riders published this book written by Steve Diller and me, with help from Darrel Rhea (they were both at Cheskin at the time). Steve and I had been working on this material for at least 2 years as it formed. It’s been an important book for both of us and the foundation of much of are subsequent work, including our new book, Blindspot.

Dictionary of Sustainability book and website

In 2005, I worked with four other colleagues from the Presidio Graduate School (we were all students together) to create this online dictionary of sustainability terms. We wrote the descriptions after consulting several experts, and I designed both the printed (paper) book and the website. It still lives on, though the design has changed since.

WTBA identity

This logo was created for the Women’s Tennis Benefits Association.

Hive Power logo

This logo was for a community solar association startup from 2006.

Vibrant Events identity

This was for a sustainable events planning startup from 2006.

Experience Design 1.1 book

This is an update to my 2000 book on Experience Design. It’s available from my website as a PDF or printed book.

Deluxe Business Software

From 2004 to 2006, I worked with three friends to develop a new calendaring solution online. It was entirely Web-based and did some things (like smart time zone support) that other products didn’t–all while being much lighter and easier to administer than products like Microsoft Exchange. more >

Blurb proof of concept

In 2004, I started working with Eileen Gittens, the founder of Blurb, on her concept. We built several prototypes along with helping with the design, technology, and business strategy.

jux2 search engine

In 2004, I and three others designed a new kind of search engine that combined results smartly from other search engines and approaches, yielding more accurate results as well as highlighting the differences between different engines. more >

Experience Design Cards 1

This is a series of cards for challenging designers to think more fully about the experiences they create. It is based on the subjects in my book, Experience Design 1 and is available as a PDF and a printed cards from my website.

Azure Wellness System

I was defacto creative director for this nutriceutical company. I was responsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. more >

Brand Futures Scenarios

I co-lead this initiative, with Davis Masten, within the AIGA Brand Design community to apply Scenario Planning techniques to the area of branding. In particular, we have published a Brand Futures White Paper (PDF) that summarizes our findings. more >

Catalog of Tomorrow (book chapters)

The publishers of this Que book asked me to write two chapters about the future.

Nutrition Facts Labeling Enhancements prototype

I have been very interested in label. One exploration was a series of small additions to the standard Nutrition Facts label that could make it function better for consumers.  more >

Genetic Origin Labeling System prototype

This is a labeling system for consumer products that identifies which of the five major genetic origin types most appropriate for a particular product. In the future, it is likely that products will be tailored for people by their genetic type and they will need to be labeled appropriately. more >

Herman Miller RED website strategy

In 2000, I consulted to this new division of Herman Miller, a well-established furniture company known for placing a high value on original design.  more >

Herman Miller RED Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. more >

Tails of the City 2.0

Every year, the Microsoft store in San Francisco throws an AIDS benefit entitled Tails of the City. They give artists and designers a Microsoft basic mouse to be made into sculptures that are auctioned. more >

Tails of the City 1.0

Every year, the Microsoft store in San Francisco throws an AIDS benefit, entitled Tails of the City. They give artists and designers a Microsoft basic mouse to be made into sculptures that are auctioned. My mouse this year was a remote-controlled mouse that really zips around. more >

Experience Design 1 book

Peachpit/New Riders gave me an awesome opportunity in 2000 to write and design the first book to discuss experience design. In became a manifesto of sorts. more >

Denise Caruso's website

In 2000, Denise Caruso asked Mark Meadows and I to design her personal website. It was a great collaboration.

737 Rolling Files

The inspiration for the 737 and 707 carts comes from the carts used to serve food and beverages on airplanes, in particular, those of the 60s and 70s era air travel. Built for function almost exclusively, these carts had an aesthetic and proportion like no other furniture or similar equipment (tall, narrow, and long). more >

Projects: 1990-2000

Information Design (book chapter)

Webb Awards (online strategy)

In 1999, Tiffany Shlain, who originated the Webby Awards asked me to prepare an online strategy for them.

IADAS (online strategy)

In 1999, Tiffany Shlain, who originated the International Academy of Digital Arts and Sciences, asked me to prepare an online strategy for them.

vivid studios website

There were at least 4 version of our company website over the 10 years of its history. The first was in 1994–or maybe even 1993. I was in charge of creative direction and strategy throughout and there were several different designers over the years. more >

Chris Ranes Online Portfolio

In 1999, I designed and produced a catalog of my good friend, Chris —an incredible artist I had the pleasure of growing-up around. The site is still live, though it’s overdue for an update. more >

Muscle Car Heaven (website)

CNet approached Chris Tacy and I to redesign the website of one of their builder.com community members as a feature for their television show and website. more >

AltaVista website (redesign)

In 1999, Alta Vista asked vivid to redesign their search pages. more >

Infinity Training identity and website

Internet Content Coalition identity and website

I worked with Mark Benerofe to design the identity and first website for the Internet Content Coalition. Sadly, I don’t have any images of the website.

Advance for Design website

I designed and built the first version of this community. After two years, the website was pulled into the overall AIGA website and now no longer exists. more >

Bank of America website (redesign)

The company I co-founded, vivid, did conceptual work on the development of this website for Bank of America starting in 1994, including information design, architecture, technical consulting, and creative direction. more >

PG&E PowerSight (naming)

I named this service for PG&E as part of vivid‘s project to design and build the online service. It was an enterprise-scale power management tool for large companies.

Purple Moon (online strategy)

I consulted with Purple Moon on various aspects of the interface of their CD-ROM products and website. more >

Nike website strategy

In 1997, NIKE decided to build a true, permanent presence on the Internet that served their customers and enhanced their brand.  more >

Nike Final Four website

The second site we produced was a live event for the 1997 College Basketball Final Four championships in Indianapoils and Cincinnati. more >

Nike Tiger Woods/US Open Event website

I led a team that produced an 8-day site for NIKE during the US Open golf tournament that featured and chronicled Tiger Woods for the 1997 US Open. more >

Nike Spring Training Event website

Once vivid became NIKE’s “web architect of record,” we created a series of special sites for them. The first site we helped produce was a quick documentary for the 1997 Baseball Spring Training in Tampa, FL. more >

Spotlight conference website

SPOTLIGHT was one of the most prestigius conferences about interactive media. more >

Vortex Communications identity

Just a logo and system for a friend’s consulting firm.

Silicon Valley Elderhostel website

I designed and built this site for my mother’s business. She ran the Silicon Valley Elderhostel for a few years with her friend pat Tappan. People got a lot out of it but it was way too difficult to make it work financially.

Encyclopedia Brittanica website prototype

Website prototype for Encyclopedia Brittanica, 1997 more >

Bionomics Institute website

Centerview intranet interface

Center view Software required a unique interface to their Intranet-based database query product, Database Neighborhood. They needed something that clearly organized complex, and often repetitive information but that didn’t appear dry or boring. more >

CNN Custom News naming

I named this service as part of our engagement with Oracle to design a custom news system for CNN.

There's a Storm Coming presentation

I no longer have images from this presentation about the near future of multimedia from a conference in Melbourne, Australia.

Kodak Picture Network website proof of concept

Kodak approached vivid to create a proof of concept for a new, Internet-driven business unit for Kodak.  more >

News Limited Advanced Classifieds System

This Australian interactive classifies publisher needed a strategy for integrating their classifieds ads from their newspapers into a cohesive, Internet-savvy solution.  more >

Swissbank website strategy

vivid consulted with Swissbank’s investment division, SBC Warburg to develop the strategy for a worldwide Internet presence that served both the domestic banks’ consumer customers, their worldwide wholesale and investment customers, as well as the needs of their exclusive, private customers.  more >

Gulliver/Vivid Travel Network website proof of concept

vivid created several prototypes and finished tools for this travel network. more >

The NAMES Project website

The NAMES Project Foundation, sponsor of the AIDS Memorial Quilt, wanted to promote the 1996 display of the entire Quilt in Washington, DC, as well as their ongoing work in communities around the world. more >

Mutant Food (book chapter)

I was asked to write a chapter for this fun book. more >

Bank of America website

Microsoft Windows 95 Launch website

This website allowed Microsoft to create excitement online about the release of its Windows® 95 operating system, as well as provide customers around the world with information about the products that support it.  more >

Bethany, TX online nethunt

Bethany, TX was a net-based scavenger hunt highlighting information on Microsoft’s extensive website through a narrative about a lost computer salesperson, stranded and missing in a fictitious town. more >

The Rift online nethunt

Silicon Graphics wanted to promote the Indigo2 IMPACT, their latest and most advanced desktop workstation. more >

Careers in Multimedia book

vivid wrote, designed, and produced this book for ZD Press. It is the result of many years of our experience in the multimedia industries. more >

100 Years presentation

This presentation was given twice at the VISCOMM conferences in 1995 (once in San Francisco and once in New York City). It has also been built into a self-running interactive article. It allows the audience to explore the topic of creating experiences for others in a branching structure. In this case, the content (message) is more important than the structure itself. Some parts are self-running and linear, other parts offer choices for exploration. The topic, interaction design and performance is explored in different facets within the material.

TED 6 presentation

This presentation was given at the TED6 conference in Monterey. It didn’t go over very well. more >

Interactive Conversation presentation

This was a self-running interactive conversation about Interaction and Interface Design. It was given at the Intermedia conversation in 1995 as an interactive experience for the audience. more >

Johnny Mnemonic website and nethunt

Sony New Technologies wanted to generate advance excitement about the May, 1995 release of the Sony Pictures Entertainment movie Johnny Mnemonic (written by William Gibson, author of the acclaimed short story and the “father” of cyberpunk). more >

KROQ online service prototype

The problem to be solved here was to create a unique identity and organize the programming of online components for radio and television stations entering into online interactive media. more >

CRUSH CD-ROM application

CRUSH is a unique hybrid product for marketing professionals that combines the tools of productivity software with the rich narrative of a content “title,” as well as the learning process of a training program. more >

Demystifying Multimedia prototype eBook

This project was a translation of the Demystifying Multimedia book into an electronic medium for giving presentations and speaking to audiences about the multimedia industry and process. It is meant to be an adjunct to a live presentation and not a self-contained product. more >

Multimedia Demystified book

Demystifying Multimedia was commissioned by Apple Computer to become the source for information about the process of creating multimedia products. more >

The WELL online interface prototype

The Whole Earth ‘Lectronic Link (WELL) is one of the oldest and tightly knit online communities, serving approximately 10,000 users worldwide since its inception in 1985. more >

Passage to Vietnam CD-ROM prototype

My company worked on the prototype for the CD-ROM to accompany the book, Passage to Vietnam.

vivid Media logo

This was a logo for a potential publishing imprint from our company.

Admiral Construction identity

This was a logo I created in 1994 for a construction company.

ETAK/SONY Navigator interface

vivid developed the system interface for this in-car CD-ROM-based navigation product. ETAK contracted vivid to design and document the interface standards to SONY’s latest after-market navigator with Global Positioning Satellite (GPS) sensor and color active-matrix screen. more >

Finding Your Voice CD-ROM interface prototype

Finding Your Voice is a prototype for a product designed to help junior high school students learn to tell stories. In particular, it was designed to help them develop better ways of expressing themselves and telling their personal stories. more >

Voices of the 30s CD-ROM

Voices of the 30s is a unique CD-ROM. It is an educational database and curriculum for high-school English or History classes about Western expansion, the Depression, and the Dust Bowl in the United States in the 1930s. more >

Undestanding Computers CD-ROM prototype

The Understanding Computers CD-ROM is an electronic book designed to convey the same messages and content that the print version does, but with the added dimensions provided by of electronic and interactive media. more >

Danny Goodman's Macintosh Handbook

Danny Goodman’s Macintosh Handbook was designed to set a new standard for “how-to” computer reference books. It was designed not only to take advantage of a 4-color presentation and to introduce and support the Macintosh interface in its own design, but to make it easy for different kinds of readers with different experience levels find answers quickly and understand key relationships. more >

EarthPack

When the software utility TypeView was ready for distribution, the options available for packaging were meager, wasteful, and unacceptable. We designed a small package that could be used to ship and display the software and manual in one piece. more >

Digital Restaurant Guide interface

This guide to over 2000 restaurants in San Francisco and surroundings was developed especially for PowerBooks. Each restaurant is located by its geographic coordinates on the many maps. more >

Undersatanding Computers book

The book, Understanding Computers, was designed for my mother as well as all of those people who feel that they should know something about computers but don’t know where to start or are too intimidated more >

Sexual Pleasures CD-ROM prototype

Sexual Pleasures is a series of four CD-ROMs designed to present the subject of sex and sexuality in a clear, healthy, contemporary, and beautiful experience. Readers can explore issues, record their thoughts in a diary, and reflect on their feelings. more >

Projects: Pre-1990

VirtualPaint

This was a prototype for a new kind of painting software that would mimick natural painting media in a sophisticated way. It would use specially designed input devices that created more natural paint data and was more comfortable to use. more >

Fairlane Mall Directory

This was a kiosk directory to stores and merchandise in a large shopping mall. It’s interface was built to be used by customers looking for a variety of things in a variety of ways. more >

Information Anxiety

In 1990, I contributed some illustrations and text to this book by my mentor, Richard Saul Wurman.

OfficeACCESS

In 1989, I was asked to manage this project. It was one of the first books I did from start to finish, for publication.  It was a partnership between Steelcase and TheUnderstandingBusiness about designing better offices and workspaces. more >

Pacific Bell SMART Business Pages

This was to be a business directory to state (in this case, California) businesses for distribution to overseas and out-of-state industry. It described the state’s largest companies with information about each. more >

Pacific Bell SMART Pocket Pages

Another project from 1988 at TheUnderstandingBusiness. This was a mobile version of the Yellow Pages (back when mobile meant small for your car glovebox or purse). more >

Pacific Bell SMART Getaways

This was another project from 1988, special pages in the Yellow Pages for organizing ads for travel getaways.

Pacific Bell SMART Find-It Book

This is a prototype for a book by the phone company to teach students how to find things in their community. I worked on this at TheUnderstandingBusiness in 1988.

Pioneer High-Bred International Directory

I worked with Michael Everitt at TheUnderstandingBusiness on this project in 1989. It was for one of the largest seed providers in the world (now part of Monsanto). more >

VECTA Furniture Catalogs

In 1989, VECTA, a division of Steelcase, asked TheUnderstandingBusiness to look at their catalogs as a system. more >

Renegade Graphics

This project was one of personal political expression in the public realm. The explorations gave me an outlet to experiment with bold messages, communicated both visually and in text. more >

Colleague

This was a student project from my last semester of school. I did an independent study with Andy Ogden at Art Center College of Design about developing next-generation computers to respond to specific needs in the Information Age. more >

Macmobile

This was one of my senior theses at Art Center College of Design. The idea for Macmobile was that cars should become as easy to use, care for, and live with as appliances. more >

Omnivox

This was one of my projects at ArtCenter. Omnivox is a hand-held device dedicated to translating spoken language (not perfectly, but adequately for traveling). more >

Media Center 8000

This wasn’t one of my projects at ArtCenter but I wanted to enter the UNISYS Design Competition (I won Honorable Mention that year, and the only person to ever win from Art Center, I believe). So, I did it as an independent study project. It’s obviously inspired by Bang & Olufsen.  more >

Subaru Silhouette

For this Subaru-sponsored project in school, I designed a luxury sedan. I no longer have good photos of the model, only one bad xerox. It was, however, a beautiful champagne-colored paint job. more >

Long Beach Grand Prix Toyota MR2 Pace Car

In 1987, one of my classes was given the opportunity to redesign a Toyota MR2 as a pace car for the Long Beach Grand Prix that year. more >

Checker Taxicab

One of the many automobile design projects from my school years, this focused more on rejuvenating a past brand (in this case, Checker Cabs) and its graphic application. more >

Bio Alarm

This was a project from my years at ArtCenter—one of my first product design projects. The challenge was to develop a new way to wake people up. more >

Miscellaneous Cars

I’ve selected some of the many car projects from my time at ArtCenter and before. more >

Miscellaneous Products

These are some of my school projects, both at UC Berkeley and Art Center College of Design. more >

Illustrations

I’ve selected some illustrations from my days at Art Center and UC Berkeley. They’re from a variety of projects. more >

Architecture

I’ve selected some of the architectural projects from my college and even high school years. more >

Space Mission (to Galex)

This was, I guess, my first book. I have no idea how old I was when I made it, but I still think it’s pretty cool. more >