Kellogg’s Cereal Mixer

Kellogg’s Cereal Mixer

In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of ingredients with real time price and nutrition information. The solution was prototyped in a limited, closed-run, but Kellogg’s never let it loose in public.

The code name for the project was “Jamaica” (for Ja-maka your own cereal).

Sadly, I can’t find any of the screens from inside the customization and commerce engines. All I have are the following alternate homepages. From the first comps:

collage3 collageB2 collage

And the second round:

s3KAcRNpERDk8C0UyjnBWK93x1TnTL3nk47oQadd1XE 6Jw1oW4wLLKnU80pHm3OSJXEG0fCPoY3aF5q0sDtKms ojPb0z4tJMuWNavrD73zMoQKdjjiDmirvsfF8otfqw0  4Q-9duGcdSc0qaKgv-aMo8QXFy1cu2HiV9S__F7pEgs pgt0QujS9q3yoxatz72KXjLhJiKPpKs9HBJOY5Wbh90 4UttcyjbzseL5Qjh8698vNAfhiJ6F9oj1pgpw-FAMmQ 2Ne_2nFby1XZO3wWoMfwqi3r9gXAy0WkQ4cOmmcYB0Y

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