FOX Video online service

FOX Video online service

As part of our engagement with FOX Online and Delphi Internet Services (which was renamed Real Internet shortly after), w developed this store interface for FOX Video to sell videotapes and merchandise and be a hub for news and events regarding FOX film properties. The interface was developed to perform under low bandwidth conditions and within a restrained color palette (normal at the time). 1994 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production Sam McMillan: Project Management...
Encyclopedia Brittanica website

Encyclopedia Brittanica website

In 1997, Encyclopedia Brittanica hired vivid to investigate how their powerful assets could be leveraged into a Web property. I worked with a small team at vivid, as well as a few EB employees, to develop a flexible Web interface that enabled searching and browsing in complex ways. These comps are from one of the prototypes we developed.    ...
Herman Miller Assembly Instructions

Herman Miller Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. 2001 Participants: Nathan Shedroff: Creative Direction, Design, Production The new instructions use simple shading and consistent views to step people through the instructions in one sheet for each product (2 sides in the case of one product). The instructions include a lot of new information, such as assembly time and cleaning instructions. The new files are PDFs that are posted on the website as well as coming in the boxes with the furniture. The instructions before:   A PDF of the final...
Tails of the City Mouse 2.0

Tails of the City Mouse 2.0

Every year, the Microsoft store in San Francisco throws an AIDS benefit entitled Tails of the City. They give artists and designers a Microsoft basic mouse to be made into sculptures that are auctioned. My mouse this year was a translucent rubber casting with an embedded $5,000 microarray from Incyte Genomics that contains the entire mouse genome on it. It’s this technology that is changing the pharmacuetical industry and, ironically, saving millions of white lab mice from being used for testing. The mouse pad is a GEM scan, the microarray’s output for an experiment. 2001 Production help: Widget...
Tails of the City Mouse

Tails of the City Mouse

Every year, the Microsoft store in San Francisco throws an AIDS benefit, entitled Tails of the City. They give artists and designers a Microsoft basic mouse to be made into sculptures that are auctioned. My mouse this year was a remote-controlled mouse that really zips around. The mouse pad is a picture of an ovum and the mouse has obvious implications. It was a lot of fun and it sold for $500! 2000 Production help: Widget...
737 and 707 Rolling Files

737 and 707 Rolling Files

The inspiration for the 737 and 707 carts comes from the carts used to serve food and beverages on airplanes, in particular, those of the 60s and 70s era air travel. Built for function almost exclusively, these carts had an aesthetic and proportion like no other furniture or similar equipment (tall, narrow, and long). The 737 cart is modeled after these unusual, but oddly familiar, porportions, creating a rolling file that efficiently uses space, doubles as a counter-top, and is reminiscent of airline travel. Some of the features of this design include the following: Mobility Dual-access from front or back See-thru visibility Light-weight Locking doors Easily connected banks of carts Flexible configurations (solid shelves and hanging file shelves of different sizes) Optional top surfaces Optional...