IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire proposal as a long FAX (this is when FAX machines used rolls of paper instead of separate A2 and letter-sized sheets). I have a full copy of the roll but attached is an image of the start. It was a great, fast project the pushed us to think past the traditional...
Design Quarterly 145: Hats

Design Quarterly 145: Hats

I designed this publication around Richard Saul Wurman’s writings. It’s got some of mine and Richard’s favorite examples of his work (as well as others). It was one of my highlights from working with him at TheUnderstandingBusiness. 1989 It’s only available from Ebay every now and then but the entire PDF is...
SONY Tradecomm interface

SONY Tradecomm interface

In 1994, SONY hired vivid to design the interface for a stock trading system within General Magic’s MagicCap OS for the SONY-branded device to use this system. It was a very limited interface (a small screen with only 4 levels of gray) but a fascinating device. The interface had a place-based metaphor, specifically, rooms, buildings, and a street that users moved between. That’s the reason for the colonnade image (it was what you saw as you first entered the “trading building.”  ...
Kellogg’s Cereal Mixer

Kellogg’s Cereal Mixer

In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of ingredients with real time price and nutrition information. The solution was prototyped in a limited, closed-run, but Kellogg’s never let it loose in public. The code name for the project was “Jamaica” (for Ja-maka your own cereal). Sadly, I can’t find any of the screens from inside the customization and commerce engines. All I have are the following alternate homepages. From the first comps:   And the second round:    ...
eShop Tower Records online store

eShop Tower Records online store

Another now failed and abandoned online platform, eShop was a separate online service that was to feature many traditional retailers. This screen was the very start of the Tower Records online store, facing a virtual mall, we were developing before the project was cancelled in...
FOX Video online service

FOX Video online service

As part of our engagement with FOX Online and Delphi Internet Services (which was renamed Real Internet shortly after), w developed this store interface for FOX Video to sell videotapes and merchandise and be a hub for news and events regarding FOX film properties. The interface was developed to perform under low bandwidth conditions and within a restrained color palette (normal at the time). 1994 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production Sam McMillan: Project Management...