IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire...
It’s the Relationship, Stupid!

It’s the Relationship, Stupid!

I don’t post on Medium very often (or here, for that matter), but when I have something to say… https://medium.com/@nathanshedroff/its-the-relationship-stupid-a1863a70f6d6#.7mre9fq4u
Blind Spot the Trailer

Blind Spot the Trailer

JJ Hadley made an excellent trailer to talk about why our new book is so important to business: www.vimeo.com/192042612
Blind Spot finally published

Blind Spot finally published

This book has been five years in the making, rewritten (from scratch) four times, and has finally shipped! My co-authors, Steve Diller and Sean Sauber, have worked tirelessly on it with me and it’s time to share it with the world. Douglas Rushkoff was kind...
Design Quarterly 145: Hats

Design Quarterly 145: Hats

I designed this publication around Richard Saul Wurman’s writings. It’s got some of mine and Richard’s favorite examples of his work (as well as others). It was one of my highlights from working with him at TheUnderstandingBusiness. 1989 It’s...
Herman Miller Assembly Instructions

Herman Miller Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. 2001 Participants: Nathan...