Azure Wellness System (design, production, and strategy)

Azure Wellness System (design, production, and strategy)

I was the creative director for this nutriceutical company. I wasresponsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. 2000-2004 This nutritional supplement packaging was designed with the following goals: To make the packaging as inexpensive as possible since the user group is very price-conscious as most are on medical disability and have no regular income. Despite the low cost of the packaging, it needs to exhibit a validating sense of quality and potency. Our market research showed the concerns of our audience: Our customers didn’t want the impression that the packaging was elaborate or costly. They also didn’t respond well to packaging that seemed folksy, organic, or nature-oriented. Our customers were tired of their medicines and didn’t want their nutritional supplements to remind them of more medicine. Our solution included the following elements: Because the products are ordered online and over the phone and are never sold in a retail setting, we chose bags instead of boxes for the products with individual packs (to accommodate daily amounts with different pills). These bags were much less expensive and much less wasteful than traditional boxes as well as easier and faster to affix labels (directly printing labeling on the bags and bottles will be implemented when the company’s sales warrant the investment). Large, simple letters serve as identifying logos that distinguish each product in the system while forming a family of signifiers. These letters appear on all product literature as well as the side of the bags, allowing customers to identify different products from...
Reveal (concept, design, and development)

Reveal (concept, design, and development)

This was my thesis project from business school. It was something I had been thinking about for awhile but in 2006, I got the opportunity to focus on it as both a design solution and a business. The Reveal rating system creates a trusted, easy-to-use rating for consumers to reward companies with excellent social and environmental performance. Reveal partners with manufacturers, retailers, and NGOs to accurately provide a comprehensive, standardized, and customizable rating that helps people easily and confidently purchase products and services according to their social and environmental values.     The phone interface was designed for feature phones (before smart phones):...
News Limited Classified Ads and Website (design and strategy)

News Limited Classified Ads and Website (design and strategy)

This Australian interactive classifies publisher needed a strategy for integrating their classifieds ads from their newspapers into a cohesive, Internet-savvy solution. The solution had to offer not only easier use, but new features, new business models, and new revenue sources, as well as allowing each of their newspapers to have a presence from within the system. The solution outlined features and design strategies. Some of these included: Map locators and local reference maps Reorganized listings highlighting key information The inclusion of photos within non-traditional listings The integration of editorial content and cross-referencing within other sections The ability to build more category-based and consumer-oriented brands for major categories Highlighting unusual or important information within the listings Iconify common data so that ads are both easier to read (and thus more valuable) and smaller (to save space) Premium, optional features that can be sold separately Category indexes Restructured and updated headings for better classification and easier searching Synchronized headings with other media and papers Indicating related links to other media (the Web, teleclassifieds, etc.) to drive business to these ventures Embed instructions for important processes related to listings (such as car payment calculators, home loan calculators, home buying steps, etc.) Use jump links within editorial to drive the audience to the classifieds from related editorial sections Streamlined ad placement via various media (phone, FAX, Web, mail) Updated publishing system to better compose pages with advanced features and new configurations Create separate, unified, and national (or international) sites that target specific categories (like cars). Multiple classifieds sources can feed ads into these sites. Strategy for building revenue. Strategies for user content and...