Colleague computer (school years)

Colleague computer (school years)

This was a student project from my last semester of school. I did an independent study with Andy Ogden at Art Center College of Design about developing next-generation computers to respond to specific needs in the Information Age. My theory was that few computers were actually information appliances and, instead, were merely data appliances. I wanted to create a device that was more fluid to use in terms of information as well as the work environment....
CRUSH application (creative direction and design)

CRUSH application (creative direction and design)

CRUSH is a unique hybrid product for marketing professionals that combines the tools of productivity software with the rich narrative of a content “title,” as well as the learning process of a training program. This is a tool for marketers to explore the market and competitive environment for their products and services and develop strategies for positioning it more effectively. It is fundamentally a tool for doing “real” work and is intended to be used repeatedly as the market changes and for different products and services. It is a synthesis of the concepts and process of Regis McKenna, an internationally recognized authority on Marketing, and reflects his approach to Environmental Analysis, Competitive Analysis, and Positioning. Users of this product finish with not only a well-developed marketing plan, goals, and well-design reports, but most importantly, a rich understanding of the present market and its inherent connections. In this way, they are being trained in this process while using it for their work without the experience of typical, hypothetical “training courses.” There are case studies and anecdotes to refer to at every point that explain the importance of each step and the relevance to real world examples. 1993-1995 Participants: Henri Poole: Project Management Nathan Shedroff: Information, Interaction, and Visual Design, Production Brooks Cole: Visual Design Kathleen Egge: Visual Design, Production Don Brenner: Programming Cody Harrington: 3D Modeling and Animation Hands On Technology: Client The design reflects the nature of the information, tasks, and processes as well as the assumptions of the audience. The division of the small gold buttons from the spheric gray ones is deliberately attempting to differentiate functions. In this case,...
Demystifying Multimedia prototype ebook (design and production)

Demystifying Multimedia prototype ebook (design and production)

This project was a translation of the Demystifying Multimedia book into an electronic medium for giving presentations and speaking to audiences about the multimedia industry and process. It is meant to be an adjunct to a live presentation and not a self-contained product. However, the interface problems solved are directly translatable to a self-contained learning experience and reference product. 1994 Participants: Nathan Shedroff: Interface and Visual Designs,...
The WEll Online Interface Prototype

The WEll Online Interface Prototype

The Whole Earth ‘Lectronic Link (WELL) is one of the oldest and tightly knit online communities, serving approximately 10,000 users worldwide since its inception in 1985. Services offered on the Sausalito, CA-based WELL include email and discussion groups on a wide variety of topics, all of which are currently accessible by a command-line interface. vivid designed a graphical user interface to enhance the quality of the WELL’s online experience and increase the WELL’s appeal to a larger audience. The diverse community of WELL users includes artists, educators, and business people, as well as those deeply entrenched in computer culture. vivid’s primary goal in this project was to maintain the unique feel of the community while broadening access to users who found the text-based interface difficult to use. vivid accomplished this by studying the behavior of users online and examining the information flow among those users. From this research, vivid was able to develop an intuitive graphical interface that will allow the WELL to expand its scope of services and manage increased traffic as the community grows larger. The WELL’s new interface was discontinued and to this day is still text-based. 1994 Participants: Henri Poole: Producer Nathan Shedroff: Interaction, Information, and Visual Design, Production Jeff Wishnie: Interaction and Information Design, Production, Technical Development Eric Gould: Interaction Design Corrine Okoda: Illustration and Visual...
Delphi Online Interface Prototype (design)

Delphi Online Interface Prototype (design)

When News Corp. bought Delphi Internet Services, they asked us to build a prototype of what the service might look like. This was long before the Web and the state of the art was 1200 bps downloads over phone lines. The interface was built to organize the wealth of what would be on the service while performing as fast as possible. It looks hopelessly simple by today’s standards but it was the state of the art at the time.   1994 Participants: Nathan Shedroff: Interaction, Information, and Visual Design,...