Encyclopedia Brittanica website

Encyclopedia Brittanica website

In 1997, Encyclopedia Brittanica hired vivid to investigate how their powerful assets could be leveraged into a Web property. I worked with a small team at vivid, as well as a few EB employees, to develop a flexible Web interface that enabled searching and browsing in complex ways. These comps are from one of the prototypes we developed.    ...
VirtualPaint application prototype

VirtualPaint application prototype

This was a prototype for a new kind of painting software that would mimick natural painting media in a sophisticated way. It would use specially designed input devices that created more natural paint data and was more comfortable to use. 1988 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production   VirtualPaint had controls for setting minute paper, media, and surface characteristics. Much of Fractal Design Painter 4.0 now does was designed into...
Fairlane Mall Directory Kiosk

Fairlane Mall Directory Kiosk

This was a kiosk directory to stores and merchandise in a large shopping mall. It’s interface was built to be used by customers looking for a variety of things in a variety of ways. The kiosk allows people to navigate the mall’s three floors visually as well as search textually by name, keyword, and category. It also was designed to print a route map at the station so that users could follow it to their destination. 1989 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production Joachim Muller-Lance:...
Colleague computer (school years)

Colleague computer (school years)

This was a student project from my last semester of school. I did an independent study with Andy Ogden at Art Center College of Design about developing next-generation computers to respond to specific needs in the Information Age. My theory was that few computers were actually information appliances and, instead, were merely data appliances. I wanted to create a device that was more fluid to use in terms of information as well as the work environment....
CRUSH application (creative direction and design)

CRUSH application (creative direction and design)

CRUSH is a unique hybrid product for marketing professionals that combines the tools of productivity software with the rich narrative of a content “title,” as well as the learning process of a training program. This is a tool for marketers to explore the market and competitive environment for their products and services and develop strategies for positioning it more effectively. It is fundamentally a tool for doing “real” work and is intended to be used repeatedly as the market changes and for different products and services. It is a synthesis of the concepts and process of Regis McKenna, an internationally recognized authority on Marketing, and reflects his approach to Environmental Analysis, Competitive Analysis, and Positioning. Users of this product finish with not only a well-developed marketing plan, goals, and well-design reports, but most importantly, a rich understanding of the present market and its inherent connections. In this way, they are being trained in this process while using it for their work without the experience of typical, hypothetical “training courses.” There are case studies and anecdotes to refer to at every point that explain the importance of each step and the relevance to real world examples. 1993-1995 Participants: Henri Poole: Project Management Nathan Shedroff: Information, Interaction, and Visual Design, Production Brooks Cole: Visual Design Kathleen Egge: Visual Design, Production Don Brenner: Programming Cody Harrington: 3D Modeling and Animation Hands On Technology: Client The design reflects the nature of the information, tasks, and processes as well as the assumptions of the audience. The division of the small gold buttons from the spheric gray ones is deliberately attempting to differentiate functions. In this case,...