Miscellaneous Identities (school years)

Miscellaneous Identities (school years)

Altos Art (1980) vivid Media Series (1985) Clinton Auto Leasing (1988) Eric Glader (1984)   LA Zoo (1986)     Syndecrete (1985) Skandinavisk (1986) Angst Inc (1986)...
DriveNeutral (naming and decal designs)

DriveNeutral (naming and decal designs)

In 2007, some colleagues from Presidio Graduate School started a company to offset carbon emissions of cars. They asked me for help and I named the company and designed the first decals. We did a luggage tag for offsetting air travel as...
Azure Wellness System (design, production, and strategy)

Azure Wellness System (design, production, and strategy)

I was the creative director for this nutriceutical company. I wasresponsible for all of the print materials (posters, catalogs, forms, etc.) as well as the packaging, identity, and all aspects except for the design of their website. 2000-2004 This nutritional supplement packaging was designed with the following goals: To make the packaging as inexpensive as possible since the user group is very price-conscious as most are on medical disability and have no regular income. Despite the low cost of the packaging, it needs to exhibit a validating sense of quality and potency. Our market research showed the concerns of our audience: Our customers didn’t want the impression that the packaging was elaborate or costly. They also didn’t respond well to packaging that seemed folksy, organic, or nature-oriented. Our customers were tired of their medicines and didn’t want their nutritional supplements to remind them of more medicine. Our solution included the following elements: Because the products are ordered online and over the phone and are never sold in a retail setting, we chose bags instead of boxes for the products with individual packs (to accommodate daily amounts with different pills). These bags were much less expensive and much less wasteful than traditional boxes as well as easier and faster to affix labels (directly printing labeling on the bags and bottles will be implemented when the company’s sales warrant the investment). Large, simple letters serve as identifying logos that distinguish each product in the system while forming a family of signifiers. These letters appear on all product literature as well as the side of the bags, allowing customers to identify different products from...
KROQ Online Interface Prototype (design and production)

KROQ Online Interface Prototype (design and production)

The problem to be solved here was to create a unique identity and organize the programming of online components for radio and television stations entering into online interactive media. While this particular radio station was chosen as a test case, the elements and structures are designed to be flexible enough for all types of broadcast-related materials to be integrated while changing the visual and aural design to respond to the character of any station. This is still a work in development in partnership with advanced enhancements to a current online service. It is sensitive because it reveals a bit of these partners” approaches and is the only piece in this portfolio that is confidential. Please respect the nature of this development by not describing it to others. 1994 Participants: Nathan Shedroff: Information, Interaction, and Visual Design, Production Sam McMillan: Project Management David Karam: Visual Design We organized the screens with a narrow but broad structure that clearly distinguished different areas but kept an exploratory feel to the interface. It was important to have the radio station’s call letters and frequency number visible in some way at all times. The screen uses floating windows to clearly differentiate types of information. For example, all features that users can use to communicate, add information, or participate online are in floating windows while all navigation buttons merely change screens. This allows users to keep open processes or activities from several different places at once while keeping the number of windows open to a minimum. Different types of buttons have different shapes and different highlights. The round tab buttons, for example, twist when users move...
The WEll Online Interface Prototype

The WEll Online Interface Prototype

The Whole Earth ‘Lectronic Link (WELL) is one of the oldest and tightly knit online communities, serving approximately 10,000 users worldwide since its inception in 1985. Services offered on the Sausalito, CA-based WELL include email and discussion groups on a wide variety of topics, all of which are currently accessible by a command-line interface. vivid designed a graphical user interface to enhance the quality of the WELL’s online experience and increase the WELL’s appeal to a larger audience. The diverse community of WELL users includes artists, educators, and business people, as well as those deeply entrenched in computer culture. vivid’s primary goal in this project was to maintain the unique feel of the community while broadening access to users who found the text-based interface difficult to use. vivid accomplished this by studying the behavior of users online and examining the information flow among those users. From this research, vivid was able to develop an intuitive graphical interface that will allow the WELL to expand its scope of services and manage increased traffic as the community grows larger. The WELL’s new interface was discontinued and to this day is still text-based. 1994 Participants: Henri Poole: Producer Nathan Shedroff: Interaction, Information, and Visual Design, Production Jeff Wishnie: Interaction and Information Design, Production, Technical Development Eric Gould: Interaction Design Corrine Okoda: Illustration and Visual...
Digital Restaurant Guide application (design)

Digital Restaurant Guide application (design)

This guide to over 2000 restaurants in San Francisco and surroundings was developed especially for PowerBooks. Each restaurant is located by its geographic coordinates on the many maps. The product allows users to search for restaurants in a variety of different ways, including geographically, alphabetically, by food type, by rating, and from a list of “Bests.” Users are able to start and edit their own “Bests” lists and make changes to the data for their personal uses. The information includes ratings for overall performance, coffee quality, wine list, ambience, and service. Many menus are included, as well as prices, descriptions, hours, and parking information. The Digital Restaurant Guide was designed for legibility on monochrome screens and is currently available through Digital Lantern and the Apple Company Store. It is updated quarterly. It was also available as a website at one time but, as you can see, the monodhrome display isn’t what it could be in the medium of the Web. 1992 Participants: Mark Beaulieu: Producer, Writer, Content Aquisition Henri Poole: Programmer Nathan Shedroff: Information, Interaction, and Visual...