Everything Grows From SEED

Everything Grows From SEED

For the past 6 months, I’ve been working on a fascinating and exciting new project. I’ve dipped more than my toes into the digital currency world, I’ve dived in and started swimming around. We just launched a digital currency initiative called SEED...
IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire...
SONY Tradecomm interface

SONY Tradecomm interface

In 1994, SONY hired vivid to design the interface for a stock trading system within General Magic’s MagicCap OS for the SONY-branded device to use this system. It was a very limited interface (a small screen with only 4 levels of gray) but a fascinating device....
Kellogg’s Cereal Mixer

Kellogg’s Cereal Mixer

In 1998, working with some of the most fun professionals ever (especially Steve Gundrum and Davis Masten), vivid was hired by Mattson to work with Kellogg’s on an online customer cereal store. This system allowed anyone to create custom cereal using hundreds of...
Sustainable Mobile Phone Charrette

Sustainable Mobile Phone Charrette

In July of 2012, I and my colleague, Susan Worthman, led a group of experts from all over the mobile phone industry through a series of exercises, over two days to imagine how mobile phones could be more sustainable. Our frame for sustainability included not only...
Herman Miller Assembly Instructions

Herman Miller Assembly Instructions

Believe it or not, this has been one of my more interesting projects with Herman Miller. The original instructions take over 12 pages of paper for all 4 products. They also weren’t the easiest to understand, either verablly or visually. 2001 Participants: Nathan...