Financial Value isn’t the Most Important Value in Business

Financial Value isn’t the Most Important Value in Business

There is more to business and the world than merely function and price. Contrary to most of how traditional business understands value, there are more kinds than merely financial value. The myopia of only recognizing financial value leads many companies astray when...
Every Company Should Have a Social Mission

Every Company Should Have a Social Mission

There should be fewer differences between for-profits and non-profits than you think. One of the deepest lies about business in the USA has been perpetrated for at least70 years: “the business of business is business.”The idea is that businesses are for making...
IcellatorX Interface

IcellatorX Interface

This was my first medical device and it’s a fascinating piece of machinery. The IcellatorX is a next-generation device that works with adipose fat to isolate stem cells for medical use. These devices are mostly self-running once set-up so they need to be easily...
Design is the Solution

Design is the Solution

Design is the Solution (2019) By Nathan Shedroff 6″x9″ 304 pages, 4-color Design is the Solution is the update to my 2009 book on sustainable design, Design is the Problem, published by Rosenfeld Media. This update incorporates some new examples and several new...