IKEA Instructions Proposal

IKEA Instructions Proposal

Way back in 1998, I and a three others at TheUnderstandingBuinsess worked on a quick proposal to IKEA to redesign their assembly instructions (just imagine if they had taken us up on the idea!). To send it to the corporate office in Sweden we designed the entire proposal as a long FAX (this is when FAX machines used rolls of paper instead of separate A2 and letter-sized sheets). I have a full copy of the roll but attached is an image of the start. It was a great, fast project the pushed us to think past the traditional...